Entrepreneur, consultant and owner of Deep Breath In, LLC - publisher of ICI/PRO, the online Indoor Cycling educational resource for Cycling Studio owners, managers and Instructors around the world. 

John has been leading Indoor Cycling classes since 1997 - his education has come from Schwinn Indoor Cycling, Stages Indoor Cycling, Heart Zones, ICG, Life Time Fitness and Cycling Fusion.  

Thousands subscribe to John's Internet radio show the Indoor Cycle Instructor Podcast through iTunes. Over the past 7 years (and 340+ episodes) he has had the privilege to ​give voice to hundreds of industry leaders,​ fitness professionals and studio owners.

ICI/PRO has been at the forefront of the explosion of boutique Indoor Cycling studios. Many successful studio owners can point to one, of multiple interviews John has conducted, as being the "spark of inspiration" they needed to launch their new fitness business.   ​

John manages multiple Indoor Cycling related online communities; the Cycling Studio Owner's Facebook group and Pedal-On.com forum.

​​John and his business partner Kathy Helmuth, created Parkinson's Cycling Coach. Through this ACE approved ​online resource, fitness professionals can become certified to teach Indoor Cycling classes specifically designed to provide symptomatic relief for those suffering with Parkinson's Disease.   

Testimonial
"I love what I see AFS doing to help connect, educate and encourage independent fitness studio business owners. There's power in numbers and all modalities of fitness will benefit from being a part of this well managed organization. As a member of their Advisory Council, I'm excited to help AFS develop the Indoor Cycling vertical within the umbrella of the greater association."