NEWS RELEASE
KEISER Renews Silver Sponsorship with the FBA, Elevating Human-Centered Fitness Innovation
"A decade-long partnership continues to shape the future of fitness through innovation and collaboration."
(MINNEAPOLIS, MN - January 24, 2025) – The Fitness Business Association (FBA) proudly announces that KEISER has renewed its Silver Sponsorship for another year, reaffirming a partnership built on a shared vision of advancing fitness through science and engineering excellence.
Josh Leve, founder and CEO of the FBA, expressed his excitement for the continued collaboration: "KEISER’s dedication to merging human physiology with engineering precision aligns perfectly with our mission to elevate the fitness industry. Their unwavering support strengthens our efforts to provide fitness professionals with cutting-edge tools and education, making this renewal a testament to our shared commitment to innovation."
Alastair Watson, Vice President at KEISER, emphasized the company’s enthusiasm for the ongoing partnership: "Renewing our Silver Sponsorship with the FBA highlights our dedication to creating human-centered fitness solutions. We’re honored to work alongside an organization that shares our passion for pushing the boundaries of fitness innovation."
Engineering Human Performance with KEISER
KEISER has long been at the forefront of fitness innovation, combining the science of the human body with engineering expertise to develop equipment that improves performance for all users—from elite athletes to active seniors. Their state-of-the-art machines, ranging from strength training to cardio, set industry standards for precision, effectiveness, and accessibility.
As part of this renewed partnership, KEISER will remain a key participant in the FBA’s initiatives, including all three SUCCEED! Virtual Conferences. Their involvement will feature dynamic contributions such as education sessions and exclusive product showcases, underscoring their role as a thought leader in the industry.
Leve further commented on KEISER’s impact: "KEISER’s human-centered approach to fitness innovation continues to inspire and elevate our community. Their ongoing support enhances our ability to deliver exceptional value to fitness professionals and business owners worldwide."
For more information about this partnership, visit www.fbafitness.com.
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About the FBA
The Fitness Business Association (FBA) is a community for fitness professionals pursuing excellence whereby you can build upon your technical certification with the fitness business principles necessary to elevate your skills and truly set you apart. The FBA hosts 3 Virtual Fitness Conferences a year called: SUCCEED!, advances the industry with the FBA Certification Program and provides premier association perks and benefits. Built upon legacy, credibility, and prestige, the FBA enjoys support from the most influential fitness companies & certifying organizations.
About SUCCEED! Conferences & Expos
Launched in May 2019 as an in-person event, and continuing with three virtual events a year, SUCCEED! the FBA Virtual Conference has drawn over 30,000 owners, operators, fitpros, and aspiring fitness business owners of all types. Up next is the SUCCEED! Virtual Conference, happening April 9-14, 2025.
About KEISER
KEISER brings together the science of the human body with the principles of engineering to create human-centered machines that elevate performance for all who use them. From elite athletes to active seniors, Keiser fitness equipment delivers superior results for any person desiring to improve their performance, whether on the field of play, on the job, or in everyday life.
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