KEISER Renews Silver Sponsorship with the FBA, Pioneering Human-Centered Fitness Innovation

"The decade-long partnership improves upon the strategic initiatives set forth in years past"

(MINNEAPOLIS, MN - December 27, 2023) – The Fitness Business Association (FBA) is delighted to announce that KEISER is renewing its Silver Sponsorship. 

A pioneer at the intersection of human physiology and engineering excellence, KEISER’s commitment to elevating performance through cutting-edge, human-centered machines aligns seamlessly with the FBA’s mission to advance the fitness industry.  

Josh Leve, founder and CEO of the Fitness Business Association, expressed his enthusiasm about the continued partnership, stating, “We are excited to renew our collaboration with KEISER as a Silver Sponsor. Their dedication to merging science and engineering to enhance human performance reflects the innovation and excellence that the FBA stands for. Together, we are committed to pushing the boundaries of what’s possible in fitness.”

Alastair Watson, VP at KEISER shared his perspective on the renewed partnership, saying, “Renewing our Silver Sponsorship with the FBA is a testament to our shared commitment to innovation and human-centric fitness. We are proud to contribute to the FBA’s mission of fostering excellence in the fitness industry.”

Engineering Human Performance with KEISER:
KEISER is renowned for its pioneering approach to fitness equipment, bringing together the science of the human body with engineering precision. KEISER’s commitment to innovation is exemplified by their researched-based machine design, centered around how the human body works, elevating the performance of individuals across all fitness levels”.

From strength training to cardio, KEISER’s technology-driven solutions set industry standards. Leve would go on to state the significance of KEISER’s continued involvement, saying, “KEISER’s dedication to creating innovative, human-centered fitness solutions is truly commendable. This renewal strengthens our partnership and enhances our ability to provide fitness professionals with the tools they need to excel in their endeavors.” More information can be found at


About the FBA
The Fitness Business Association (FBA) is a community for fitness professionals pursuing excellence whereby you can build upon your technical certification with the fitness business principles necessary to elevate your skills and truly set you apart. The FBA hosts 3 Virtual Fitness Conferences a year called: SUCCEED!, advances the industry with the FBA Certification Program and provides premier association perks and benefits. Built upon legacy, credibility, and prestige, the FBA enjoys support from the most influential fitness companies & certifying organizations.

About SUCCEED! Conferences & Expos
Launched in May 2019 as an in-person event, and continuing with three virtual events a year, SUCCEED! the FBA Virtual Conference & Expo has drawn over 30,000 owners, operators, fitpros, and aspiring fitness business owners of all types. Up next is the SUCCEED! Virtual Conference & Expo, happening the weekend of February 29 - March 4, 2024.

About Keiser
Keiser brings together the science of the human body with the principles of engineering to create human-centered machines that elevate performance for all who use them. From elite athletes to active seniors, Keiser fitness equipment delivers superior results for any person desiring to improve their performance, whether on the field of play, on the job, or in everyday life.

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