LÄRABAR Becomes AFS Sponsor; Will Be at SUCCEED! 

‘Simple. Pure. Delicious. Food Made from Food’

(MINNEAPOLIS, MN, January 10, 2020)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of highly successful energy bar company LÄRABAR to its sponsorship ranks for both AFS and SUCCEED! 2020.

By now the LÄRABAR story is well known, the concept being spawned by founder Lara Merriken on a Rocky Mountain hike in early 2000. From five initial flavors created with a Cuisinart and rolling pin, LÄRABAR now boasts millions of bars sold annually covering over 20 flavors.

“We couldn’t be happier that LÄRABAR has become an AFS sponsor and will be exhibiting and sponsoring at SUCCEED!” said Josh Leve, AFS founder and CEO. “The LÄRABAR brand is synonymous with healthy foods and it offers opportunities for our audience to provide great value to their customers.”

LÄRABAR makes real food snacks that anyone can feel good about eating. A delicious gluten-free blend of fruits, nuts, and spices (and sometimes chocolate chips), LÄRABAR includes only what’s really good and absolutely necessary to help customers eat clean, stay active, and be present each and every day.

“Fitness professionals serve people who strive to take care of their bodies - but most gyms don't offer nourishing snacks,” said Annie Parsons, Specialty Channels Manager at LÄRABAR. “We make it easy to stock our delicious products for clients to enjoy pre- or post-workout, preventing hunger and fueling them to achieve their best.”

LÄRABAR believes sound mind, body, and spirit are derived from what you eat and what you eat is most delicious and satisfying when in its whole, natural state. That's why the company is passionate about creating convenient snacks made from just a few simple, whole-food ingredients.

LÄRABAR will also have a prominent presence at SUCCEED! – AFS annual Convention & Expo where they will be participating in a variety of sponsorships and product distribution.

To join the LÄRABAR Wholesale program, visit


About AFS 

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios.  AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown – including SUCCEED! - the first-ever major Business Convention & Expo for current and aspiring studio/gym owners.



SUCCEED! is an event like none other in the fitness industry with 2.5 days of education solely dedicated to fitness businesses of all sizes, disciplines and tenure for entrepreneurs looking to take the next step in their career. The event features keynotes, pre-cons, over 40 seminars, educational tracks, a 70-booth Expo, workouts, networking and social events throughout.