MINDBODY Renews AFS Sponsorship

‘Leveraging Technology to Improve the Wellness of the World’

(MINNEAPOLIS, MN, SAN LUIS OBISPO, CA, September 12, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and again welcomed industry leader MINDBODY to its membership ranks, sharing the concept of a global community of businesses that help people look and feel their best.

MINDBODY manages your day, markets your business, and connects you with clients looking to book fitness services. Get 24/7 support with real people, industry-leading business education, one-on-one setup and training, and a custom app for your brand. 

“MINDBODY is a fitness industry icon and we’re thrilled to welcome them back into AFS membership", said Josh Leve, AFS founder and CEO. “We’re running on parallel paths to enhance the businesses of our audiences, creating a synergy that bodes well for the futures of both groups.”

MINDBODY emerged from a simple idea: small business owners deserve the time to do what they love. From its first iteration, MINDBODY software has turned that vision into the technology that links tens of thousands of health, wellness, and beauty professionals to the millions of clients they serve.

“We support AFS’ mission to enhance the profitability of the studio business,” said Penelope Toogood, Channel Partner Specialist at MINDBODY. “The MINDBODY customer and AFS customer have much in common and working together we can help them overcome the business challenges they face.”

MINDBODY is the ultimate solution built for fitness entrepreneurs, enabling them to manage appointments and bookings, process payments, and run the business with a custom suite of tools. Favorite features include:

Business Management on the Go

Handle everything about your day, from online booking and scheduling to client management, payroll, and point of sale. 

Marketing Suite

Bring in new clients and keep them coming back with marketing automations built into your software. 

A Global Consumer Network

List your business on the world’s largest fitness, wellness, and beauty marketplace—and give new clients all the reasons to book with you.

More information on MINDBODY can be found at


About AFS 

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios.  AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown – including SUCCEED! - the first-ever major Business Convention & Expo for current and aspiring studio/gym owners.