NASM, AFAA, PFP Media all Renew FBA Strategic Sponsorships

"All companies report a win-win partnership that's seeing results through new outreach initiatives"

(MINNEAPOLIS, MN, May 31, 2022) – The Fitness Business Association (FBA) today announced that three major sponsors are all back again with strategic sponsorships within the FBA and its SUCCEED! family of events.

NASM/AFAA, both big supporters of the FBA and specifically SUCCEED!, specialize in certification and continuing education programs plus strategic tools and resources to help establish and accelerate fitness professionals and fitness businesses of all types.

"At NASM/AFAA, we have a passion for developing and delivering some of the best education in the fitness industry," said Laree Witthaus, Partner Manager at NASM/AFAA. "We've been working with Josh, Sara and the team at the FBA for years now and we keep coming back because we value the community that FBA has built and appreciate the opportunity to provide support and skills development to the professionals who are out there changing lives every day!"

"The relationship we've developed with the entire team at NASM/AFAA is truly a win-win," said Josh Leve, FBA founder & CEO. "Every year we're able to get our marketing messages out through the very engaged audiences at NASM and AFAA and we're so excited to welcome them back in 2022."

PFP Media a.k.a Personal Fitness Professional is a multi-media fitness business resource providing a hard copy magazine, interactive website, and e-newsletter. Its mission is to provide relevant, useful information to enable fitness professionals to be successful financially through sound business practices and training expertise.

"It goes back many years, but I've gotten to know Josh and the team at the FBA for quite some time. When they first approached us about creating and developing a mutually beneficial cross-promotion marketing relationship, it was a no-brainer," says Josh Vogt, Co-Owner, MadMen3, LLC. "Our two businesses complement each other perfectly and the results we're seeing from our efforts only show us that this is a long-term partnership that's only getting started."

"When we were looking to grow our presence in the virtual space and throughout all FBA and SUCCEED! initiatives, Josh and the team at PFP was at the top of our list," says Josh Leve, FBA founder & CEO. "They have an engaged audience that is a perfect fit to everything we do. We have much more in store when it comes to our relationship with PFP."


About the FBA

The Fitness Business Association (FBA) is the only membership community dedicated solely to fitness businesses of all types. FBA provides owners and fitness professionals a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion, and courage they’ve already shown. FBA educational offerings include SUCCEED! Fitness Business Conventions & Expos - both in-person and virtual.

About SUCCEED! Conferences & Expos

Launched in May 2019 as an in-person event, and continuing with four virtual events a year, SUCCEED! Conferences & Expos have drawn over 20,000 owners, operators, fitpros, and aspiring fitness business owners of all types. The next event is the SUCCEED! Community Event, June 3-4, 2022.


The National Academy of Sports Medicine (NASM) and the Athletics and Fitness Association of America (AFAA) are global leaders in fitness education and certifications. Building on over 35 years of expertise, NASM/AFAA programs create a roadmap for fitness professionals to help their clients achieve better physical and mental performance in athletics and everyday life. NASM/AFAA provide an industry-first training system, with the Optimum Performance Training (OPT™) model, creating robust courses and content based solely on scientific, evidence-based research. NASM/AFAA have educated over 1.4 million fitness professionals in over 100 countries, creating a global space for optimal wellbeing and fitness. Learn more at

About PFP Media

For twenty-three years Personal Fitness Professional (PFP) has been committed to educating and empowering all levels of fitness and health professionals. PFP strives to give these professionals the tools they need to succeed and covers all aspects of the industry, including: improving and expanding business; new exercises and tips for training at a higher level; and the latest trends that trainers, group instructors, directors and owners need to know to stay competitive. In 2022, we will continue to provide credible education and solutions to help fitness professionals achieve their goals and dreams.

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