NASM and AFAA Renew Strategic Sponsorship with the FBA 

"The renewed collaboration underscores a shared commitment to advancing education, setting industry standards, and supporting the professional development of fitness businesses and fitness leaders."

(MINNEAPOLIS, MN - February 20, 2024) –  The Fitness Business Association (FBA) is pleased to announce the continuation of its strategic partnership with the National Academy of Sports Medicine (NASM) and the Athletics and Fitness Association of America (AFAA). This renewed collaboration underscores a shared commitment to advancing education, setting industry standards, and supporting the professional development of businesses and fitness leaders.

Josh Leve, Founder and CEO of the Fitness Business Association, reflects on the ongoing collaboration, stating, "Our renewed strategic partnership with NASM and AFAA reflects our commitment to providing valuable resources and education tailored for businesses and fitness professionals. This collaboration aims to support their professional growth and elevate industry standards."

Laree Witthaus, Partner Manager at NASM/AFAA, shares her insights on the renewed collaboration, saying, "Renewing our strategic partnership with FBA aligns with our dedication to supporting fitness professionals and their businesses. Together, we will continue to provide quality education, resources, and support to ensure their continued success."

Advancing Fitness Education Globally
The strategic partnership renewal between NASM/AFAA and the FBA reaffirms their joint commitment to elevating fitness education globally. This collaboration is designed to provide tailored resources, opportunities, and strategic support for businesses and fitness leaders, contributing to their growth and success in the industry.

Praise for the Renewed Partnership:
Josh Leve, CEO of FBA, emphasizes the significance of the collaboration, stating, "NASM and AFAA's commitment to education aligns with our mission at FBA. This renewal strengthens our ability to provide valuable resources, fostering professional growth within the fitness community and businesses alike."

Laree Witthaus, Partner Manager at NASM/AFAA, expresses her appreciation for the ongoing collaboration, saying, "We are pleased to continue collaborating with FBA. Our partnership allows us to elevate the standards and make a lasting impact on professional development in the fitness industry."


About the FBA

The Fitness Business Association (FBA) is a community for fitness professionals pursuing excellence whereby you can build upon your technical certification with the fitness business principles necessary to elevate your skills and truly set you apart. The FBA hosts 3 Virtual Fitness Conferences a year called: SUCCEED!, advances the industry with the FBA Certification Program and provides premier association perks and benefits. Built upon legacy, credibility, and prestige, the FBA enjoys support from the most influential fitness companies & certifying organizations.


About SUCCEED! Conferences & Expos

Launched in May 2019 as an in-person event, and continuing with three virtual events a year, SUCCEED! the FBA Virtual Conference & Expo has drawn over 30,000 owners, operators, fitpros, and aspiring fitness business owners of all types. Up next is the SUCCEED! Virtual Conference & Expo, happening the weekend of February 29 - March 4, 2024.


About NASM

For 30 years, and counting, the National Academy of Sports Medicine (NASM) has set the standard in certification, continuing education, solutions and tools for health and fitness, sports performance and sports medicine professionals. NASM has pioneered evidence-based health and fitness solutions that optimize physical performance and allow individuals to achieve a variety of fitness activity goals.


About AFAA

Athletics and Fitness Association of America (AFAA) is dedicated to certifying group and personal trainers dedicated to leading others to a love for fitness.  Since 1983, AFAA has issued over 350,000 certifications in 73 countries, providing generations of trainers with the practical skills, science and hands-on experience necessary for effective group leaders and trainers to motivate and inspire others to move toward healthier and happier lives.

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