NEWS RELEASE
NASM and AFAA Renew Strategic Sponsorship with the FBA
"This renewed partnership reinforces the shared vision of empowering fitness professionals with cutting-edge education, resources, and industry leadership."
(MINNEAPOLIS, MN - January 21, 2025) – The Fitness Business Association (FBA) is proud to announce the renewal of its strategic partnership with the National Academy of Sports Medicine® (NASM) and the Athletics and Fitness Association of America® (AFAA).
This collaboration underscores a mutual dedication to advancing the fitness industry through education, setting new standards, and fostering the growth of businesses and fitness professionals worldwide.
Josh Leve, Founder and CEO of the FBA, highlighted the importance of this partnership: "The renewal of our strategic relationship with NASM and AFAA reflects the shared commitment to equipping fitness professionals and businesses with the tools they need to succeed. Together, we’re driving innovation and elevating professional standards to ensure the long-term success of the fitness industry."
Jeremy Guenther, Director of Business Development at NASM and AFAA, shared his enthusiasm for the continued collaboration: "At NASM and AFAA, we remain steadfast in our mission to support fitness professionals with evidence-based education and resources that inspire confidence and success. Our partnership with FBA is a cornerstone of this commitment, and we’re excited to continue shaping the future of the industry together."
Building a Stronger Fitness Industry
The partnership between NASM and AFAA and the FBA brings unparalleled value to the fitness industry, combining NASM’s expertise in personal training and evidence-based practices with AFAA’s long-standing leadership in group fitness. Together, they empower fitness professionals with world-class resources tailored to enhance business acumen, certification programs, and ongoing professional development.
Testimonials That Reflect a Shared Vision
Josh Leve emphasized the alignment between NASM, AFAA, and the FBA, stating: "This partnership isn’t just about mutual growth; it’s about the larger mission of creating an empowered, educated fitness community. NASM and AFAA’s dedication to excellence in education perfectly complements the FBA’s focus on fostering business and professional success."
Guenther added: "Through this partnership, we’re providing professionals with not just certifications but the comprehensive support they need to thrive in today’s competitive fitness landscape. We are proud to extend this collaboration and strengthen our collective impact on the industry."
A Partnership That Inspires
This renewed alignment highlights the ongoing efforts of NASM, AFAA, and the FBA to lead the industry with innovation, excellence, and support. From cutting-edge certifications to enhanced business education, this partnership serves as a beacon for fitness professionals looking to excel and thrive in an ever-evolving landscape.
For more information, visit www.fbafitness.com.
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About the FBA
The Fitness Business Association (FBA) is a community for fitness professionals pursuing excellence whereby you can build upon your technical certification with the fitness business principles necessary to elevate your skills and truly set you apart. The FBA hosts 3 Virtual Fitness Conferences a year called: SUCCEED!, advances the industry with the FBA Certification Program and provides premier association perks and benefits. Built upon legacy, credibility, and prestige, the FBA enjoys support from the most influential fitness companies & certifying organizations.
About SUCCEED! Conferences & Expos
Launched in May 2019 as an in-person event, and continuing with three virtual events a year, SUCCEED! the FBA Virtual Conference has drawn over 30,000 owners, operators, fitpros, and aspiring fitness business owners of all types. Up next is the SUCCEED! Virtual Conference, happening April 9-14, 2025.
About NASM
National Academy of Sports Medicine® (NASM) is a global leader in evidence-based learning and certifications for fitness and wellness professionals. Building on over 35 years of expertise, NASM programs create a roadmap for fitness and wellness professionals to help their clients achieve better physical and mental performance in athletics and everyday life. NASM provides an industry-first training system, with the Optimum Performance Training (OPT™) model, creating robust courses and content based solely on science-backed research. Learn more at www.nasm.org.
About AFAA
Athletics and Fitness Association of America® (AFAA) is dedicated to certifying group and personal trainers dedicated to leading others to a love for fitness. Since 1983, AFAA has issued over 350,000 certifications in 73 countries, providing generations of trainers with the practical skills, science and hands-on experience necessary for effective group leaders and trainers to motivate and inspire others to move toward healthier and happier lives. To learn more about AFAA, visit www.afaa.com.
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