We're always interested in exploring new partnerships. Contact us and we'll customize a program for you! 


Strategic Alliance Partners


Matrix is among the world’s premier commercial fitness brands. With a comprehensive portfolio of over 400 products offered throughout 24 subsidiaries worldwide, Matrix continues to push the boundaries of fitness.

Matrix is the commercial brand of Johnson Health Tech Co Ltd. (JHT), one of the largest manufacturers of fitness equipment in the world. With 40 years of experience, JHT has the intellectual resources necessary to produce the most technologically advanced equipment on the market and the economies of scale needed to deliver the best value possible.


MYZONE is a wearable technology platform that is designed to increase the lifetime value of your member. MYZONE uses live in club heart rate tracking, smartphone based gamification, and social media mechanisms to track, incentivize and keep your members accountable to the effort they apply.

It is this digital engagement that enhances their brick and mortar experience, building value in the personal training experience, while also helping the member with their initial on boarding and continued engagement in exercise.  

Sports and Fitness Insurance Corporation

Since 1985, Sports & Fitness Insurance Corporation has focused solely on the health & fitness industry. We insure everyone from personal trainers and instructors to independent fitness studios and nationwide franchises—all with a wealth of expertise won through years of experience.

Our team has more than a century of combined experience in health & fitness. We understand the specific exposures common to this unique industry, so we can offer each one of our insureds the most appropriate, affordable and comprehensive fitness insurance coverage available for their businesses.


SportsArt is an industry leader in providing innovative commercial grade fitness products for the fitness, performance and medical markets. From our energy producing Eco-Powr line to our life changing rehabilitative ICARE solution, SportsArt is committed to helping people find their best self.

With over 500,000 square feet of state-of- the-art manufacturing space, SportsArt designs, manufactures and tests all equipment to rigorous TÜV quality standards. With hundreds of patents worldwide for innovation technologies, such as the fitness first SENZATM interface or the newly relaunched ECO-POWRTM Series, SportsArt is the leading green fitness partner, developing products that are instrumental to rebuilding and sustaining lives.

ASF Payment Solutions 

ASF Payment Solutions is a Colorado-based leading technology company that provides software, complete payment solutions and customer support to the fitness industry. With our trilogy of services, we allow members to focus more on their fitness goals and allow studio owners to focus more on their members, ultimately generating more studio revenue and building stronger fitness communities.

Coach Catalyst

The fitness and nutrition industry is broken. Everything is about collecting information and data but the major tenets of behavior change, accountability, and coaching get ignored. We steer away from software because it slows us down, is cumbersome, and is an overall pain to use. Most software doesn't actually make our lives easier or improve our ability to do what we do best, coach. 

Our mission at Coach Catalyst is to give you back the one non-renewable resource you want more of, time. All while driving forward the 3 tenets of your business: revenue, results, and retention. 


Fisikal enables studio operators to unlock business efficiencies and enhance member service through a suite of online business and member management solutions.The custom-built, facility management and product education platforms enable you to manage your business online or via mobile, taking away the need for inefficient paper-based systems and allowing real-time access to information at the click of a button.

Fit Bodies, Inc. 

Once you travel on your first teaching vacation, you will not want to travel any other way! The value a Fit Bodies, Inc. vacation brings you is unparalleled, especially when you consider that you get to bring a companion (and/or up to 2 children under 13) to our partner resorts. A typical all-inclusive week-long vacation will cost you $3000-$4200 per couple. Fit Bodies, Inc. charges a fraction of that cost! The best part is as fitness professionals, we get to bring our passion for fitness and wellness to resort guests around the world and be their inspiring fitness pro for a week.

FinFit Life 

At FinFit Life, we believe there is no true fitness without financial fitness. That’s why we’re changing the way people understand fitness— by helping them make healthier physical, financial, and professional decisions.


FitGrid helps studios harness the power of their community to increase growth and maximize returns. Our tools not only allow studios to view instructor progress, insights and results, it also allows them to understand who their clients are, where they are dropping off, and the level of energy and chatter that exists within their community.

Hedstrom Fitness 

Hedstrom Fitness provides products, education, and service that bridge the gap between life and fitness. Offering both new Hydro Training devices and Balance Trainers from BOSU®. Our products are back by research, industry pros, and education. All of our education through SURGE® Performance Academy and BOSU® University is accredited through NASM, ACE, AFAA, PTA Global, and CFP. 

Power Systems

Power Systems mission is to Power Your Potential by advancing health, fitness, and performance for everyone who is a leading resource provider of fitness and performance products for club chains, fitness studios, performance facilities, and home gyms. Recognized throughout the sports and fitness industries for creating an extraordinary customer experience, complete product selection, and fast delivery. 


The Precor mission is to develop personalized health and fitness experiences that help people live the lives they desire. Precor designs and builds premium commercial fitness equipment for workouts that feel smooth and natural. Precor's professional gym equipment is chosen by fitness clubs, hotels, spas, and individual exercisers in over 90 countries across the world.

For nearly three decades, Precor has driven fitness forward with a passionate focus on ergonomic motion, proven science, and superior engineering. Precor constantly studies and anticipates the needs of the people and organizations they serve, and continually redefine the levels of innovation, quality, and service necessary to deliver the very best fitness experiences – all with the goal of improving the ways people improve themselves. That’s why Precor is proud to provide gyms with some of the very best professional treadmills, elliptical fitness crosstrainers (EFX), bikes and strength equipment available on the market today.

Precor is a global fitness industry leader, committed to innovation and expansion of its market by identifying and meeting user needs. Precor shares passion for fitness through products and services that inspire users to move toward their goals and beyond.


RealRyder® International LLC, headquartered in Santa Monica, California, is the first developer of the world’s “un-stationary” indoor bike. Led by a team with more than 120 combined years of fitness industry experience, RealRyder International LLC is revolutionizing indoor cycling with the RealRyder® ABF8 Indoor Cycle – a superior performance indoor bike that meets the needs of the elite cyclist or gym member for training and performance.


Technogym is known all over the world as "The Wellness Company" - a company that has helped develop the concept of "fitness" into a complete Wellness lifestyle. Living the "Wellness" lifestyle means getting regular physical activity, correct nutrition, and having a positive mental attitude. Technogym's mission is to help people live better and we achieve this by providing the best possible fitness equipment, services, content, and programs.

All of their solutions use technology to connect to one another so users can experience Wellness no matter where they are. We call this the Connected Wellness Experience because everyone can find their own content and training programs on any Technogym equipment and personal device. Thanks to the modularity of the solutions that Technogym offers, Wellness professionals and their customers can enjoy the same Wellness Connected Experience anywhere: gyms, hotels, medical practices, schools. In order to achieve this, Technogym provides operators with all the tools they require, from financial services to interior design guidance, and from after-sales assistance to marketing support.


TRX® is the training world’s preeminent producer and seller of functional training programs, education and equipment for professional trainers, studios, health clubs, military, fitness-oriented consumers and athletes of all levels.

TRX designs and sells original products of innovative design and premium quality construction, including Suspension Training® Functional Training Tools, customized anchoring solutions, education, programming and now, technology.

Wellness Living

WellnessLiving is a business management software company that offers complete solutions to business owners in the health and wellness industry. Its software is cloud-based and easy to use, allowing businesses to attract, engage, and retain their clients. WellnessLiving currently boasts thousands of satisfied customers and 7.1 million users worldwide. It is a customer-focused company, with employees who are genuinely passionate about helping entrepreneurs succeed.


Strategic Relationships

PHIT America 

PHIT America is a national campaign creating a Movement for a Fit & Healthy America. PHIT America focuses on passing the PHIT Act, which will allow Americans to use pre-tax medical account for physical activity expenses. PHIT America also gives out GO! Grants to schools as well as a national education campaign. Go to PHITAmerica.org for more information. 

National Strength and Conditioning Association

The NSCA advances the profession by supporting strength and conditioning professionals devoted to helping others discover and maximize their strengths. We disseminate research-based knowledge and its practical application by offering industry-leading certifications, research journals, career development services, and continuing education opportunities. The NSCA community is composed of more than 45,000 members and certified professionals who further industry standards as researchers, educators, strength coaches, personal trainers, and other roles in related fields.

Club Industry 

As the most trusted media source for fitness business professionals, our mission is to connect buyers and sellers through a portfolio of products that offers news, education, business solutions and strategies. We build community by providing forums filled with high-quality content, relevant information, dynamic meetings and networking opportunities critical to industry decision makers.

Medical Fitness Network  

The MFN believes that exercise is valuable for those with chronic health & medical conditions. Developing a plan for a regular exercise & wellness program can be difficult for these people; The MFN mission is to improve the quality of life for those with chronic medical conditions or who need pre or postnatal care help by connecting them to fitness & healthcare professionals with an interest and background in the treatment and rehabilitation of various diseases and medical conditions.


Zumba® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined “fitness-parties,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 14 million weekly class participants, in over 140,000 locations, across more than 150 countries. 


The National Council for Certified Personal Trainers has been in business since 1995 and has certified thousands of students. It currently offers 10 certifications and a variety of Continuing Education Courses. The Certified Personal Trainer Credential (CPT) is nationally accredited through the NCCA, (National Commission for Certifying Agencies). All the certifications offer Continuing Educational Units (CEU’s) for NASM, AFAA, NESTA and ISSA. The NCCPT prides itself in presenting the science in an applicable manner so that students may readily apply the science to their clients.


AFAA, the Group Ex Experts, upholds Basic Exercise Standards and Guidelines for safe fitness practice. AFAA believes that when you change bodies you change lives, and that being a group or personal trainer is about much more than just knowing the exercise or routine.





ClubIntel is the club industry’s leading member and brand insights firm. We are passionate about helping clubs and equipment manufacturers understand, appreciate and leverage clients’/members’ needs, wants, and personal journeys, leading to a more engaged and loyal client/member base, happier employees, and long-lasting profitability.


To revolutionize the way corporate America values employee well-being by correlating improved employee health and employee engagement with decreased human resources costs and improved financial performance. For over 25 years, we have impacted 10 million lives at hundreds of diverse organizations. We pride ourselves onconnecting employee engagement with company performance and accurately proving it, ensuring that employees are engaged and making long-term behavioral changes while impacting our clients’ bottom line.


American Council on Exercise

Start a new career with a quality, accredited certification from American Council on Exercise, the largest nonprofit health and fitness certification organization in the world. In addition to offering Personal Trainer, Group Fitness Instructor, Health Coach, and Medical Exercise Specialist programs, ACE provides quality continuing education to health and fitness professionals and protects the public with reliable, science-based information on ACEfitness.org.


EMPOWER! events are regarded as Weekend Fitness Celebrations, designed especially for fitness and mind-body professionals as well as enthusiasts. EMPOWER! is a culmination of efforts to give back to the community by creating opportunities for growth and celebration for all who join. The mission is to empower all fitness professionals and enthusiasts with the knowledge and tools necessary to live their best life and make the most positive impact possible on the lives and well being of others.


For 30 years, and counting, the National Academy of Sports Medicine (NASM) has set the standard in certification, continuing education, solutions and tools for health and fitness, sports performance and sports medicine professionals. NASM has pioneered evidence-based health and fitness solutions that optimize physical performance and allow individuals to achieve a variety of fitness activity goals.


PTontheNet & PTA Global

From a fully accredited NCCA Certification to low cost, high quality CECs and club-wide educational resources, PTontheNet and PTA Global’s educational and business solutions will equip active and aspiring studio owners with all the business and education resources they need for success. 

AFS Supporters

97 Display

97 Display provides websites, digital advertisements, and SEO for fitness businesses. Hundreds of fitness businesses worldwide trust 97 Display with their internet marketing needs because of their unique lead generating system and effective results.


The Abs Company

The Abs Company makes high quality, innovative commercial abdominal and functional training exercise equipment focused on the development of core-based functional strength.  Products include brands such as Ab Coaster, TireFlip 180, Ab Solo, X3S Bench, and the Abs Bench and are used in over 10,000 commercial fitness centers and in millions of homes in 40+ countries worldwide.


ACCUNIQ & Spartan Wellness Technology​

ACCUNIQ, distributed by Spartan Wellness Technology, is a Global leader of Body Composition Analyzers, committed to providing the most accurate, innovative, functional units on the market.  ACCUNIQ is sold through partners like Spartan Wellness Technology. 


Accuro Fit

Accuro is a company with 15+ years in the business of data capturing, private cloud storage, data management and analysis services for the fitness industry.  Products offered cover a wide range of hardware devices from wireless-enabled body composition scales, blood pressure meters, and heart rate monitors to the data collection and management app, heart rate projection program and cloud-based member vital data profile. Our vision is to offer the fitness industry the infrastructure on which clubs and studios can build their services and brand awareness to their members.


American Specialty Health

Obtain more members and more revenue through ASH Fitness. ASH Fitness contracts with fitness studios to attract new members and reimburse fitness studios for the membership or sessions. ASH Fitness contracts with over 100 health plans and employer groups nationally and has access to over 150 million eligible members.


Black Iron Strength 

Black Iron Strength® works closely with professional teams, college teams, high-performance athletic centers, and small boutique fitness studios who want and demand the best free weight and strength equipment in the industry. The Germ Buster® line of equipment with the CuLEAN® antimicrobial copper handles by CuVerro® gives the boutique studio owner a marketing edge over the big box players since they are protecting their clients 24/7 with a self-cleaning surface that kills germs.


Business Finance Depot 

Business Finance Depot is part of Health Club Experts.  It grew naturally out of the need to assist business owners to get financing from other industries besides Health Clubs.  We built a solid reputation for years working within the Health Club industry and we started attracting national franchises.  Now we assist several trusted partners in various industries to obtain financing for their new franchisees. 


Century Martial Arts 

Century is the world’s leading supplier of martial arts training gear including all equipment for boxing and kickboxing classes like freestanding bags (we invented), heavy bags, gloves, hand wraps and mitts. We also offer fitness accessories like bands, balls, ropes, plyo boxes and more. We have always believed in sharing the life-changing benefits of martial arts – and one of those benefits is health! As more and more fitness gyms started to incorporate martial arts-oriented training, we realized we had a new opportunity to help. To date, we’ve worked with thousands of clubs, gyms, studios and franchises across the country, providing them with the very best in commercial-grade kickboxing and boxing equipment.



We’re committed to providing safe and effective nutrition products and programs for both kids and adults. Under the guidance of a diverse advisory board, dotFIT maintains the highest standards of product development while strictly adhering to current Good Manufacturing Practices.  All dotFIT nutritional product formulas are based on published third-party research, not marketing hype. 


Escape Fitness

From our beginnings as suppliers of great looking equipment, we have grown rapidly and substantially and are now able to offer a truly unique solution to the fitness industry – our four simple solutions: equipment, flooring, design, and training will bring any gym experience to life. Our philosophy is based on fun, not working out. We believe that exercise should be more about play, not work, and our whole approach is designed accordingly.



Exercise.com’s software provides fitness businesses with a unified experience from apps to web. Their business management software will empower fitness businesses to manage their schedule, book classes and appointments, track visits, accept payments, engage their clients with recurring appointment reminders, and view valuable business reports. 



EZFacility provides web-based scheduling, billing, member management and reporting tools for any size gym, health club or fitness facility. Manage trainers, instructors, packages, recurring club memberships, point-of-sale transactions, trainer payroll, detailed financial reporting and even give your members web-based self-service access to purchase new packages and schedule sessions.


First Credit Services

FCS delivers a professional and compliant early & late stage collection solution, which health and wellness businesses can rely on for added revenue, without alienating a single past-due member. Currently representing over 5,000 membership-based businesses, FCS offers innovative software that allows past-due members to flow seamlessly to early & late stage collections, so health club owners can focus on providing a positive experience for each of its members.


Fitness Revolution

Fitness Revolution helps fitness pros, just like you, create more revenue, maximize your profits, help more clients and free up your valuable time. You're great at getting your clients results but may struggle to create the business that provides you the life you deserve. There's a good chance you're working 6, maybe even 7 days a week and 12+ hour days in your studio trying to make ends meet. Your passion for helping your clients is what drives you but you can't keep up this pace forever.


Functional Aging Institute 

The Functional Aging Institute is dedicated to becoming the “go-to” source for training mature clients by providing fitness professionals with the most current, up-to-date and forward-thinking techniques and strategies. From certificate programs, full-blown certifications, blog posts, videos, seminars, on-site workshops and more, FAI is leading the way.


Functional Solutions 

Functional Solutions provides an easy way to create unique, dynamic digital content to distribute across your chosen media. It’s simple, scalable and visual. But most importantly, we put your brand at the center of it all.  We believe that digital engagement with clients has become an industry necessity and, concurrently, a big opportunity. We give our customers the toolbox to design and deliver their branded workout content to any device, anytime, anywhere. 



GOFYNDER connects independent fitness professionals looking to book space by the hour with fitness studios wanting to create extra income. Listing is free and the space owner/operators control how much they charge, when to make their space available and can pick & choose which bookings to accept.



GRIPBELL is a revolutionary fitness tool that replaces all other handheld, weighted gym equipment.

With various grip positions, GRIPBELL can be used for hundreds of movements to safely and effectively challenge your body. Its patent-pending design is the same no matter which weight is used in each set, resulting in saved space and a tool that works the same for all fitness levels and ages.



Grow your fitness business with every social media post. GymSocial is a powerful tool that allows gyms and other fitness-focused businesses to find, design, create and schedule posts to social media.


Heart Zones, Inc. 

Heart Zones, Inc. is dedicated to getting individuals from around the world fit and healthy.  Established in 1993 and headquartered in Sacramento, California, Heart Zones is directed by a dedicated team of veteran professionals led by founder, author, Hall of Fame athlete, and wearable technology expert Sally Edwards, MA, MBA. The company develops innovative technologies and content that includes hardware, software, application programs, and professional development product lines and services. 



InBody strives to help fitness professionals improve the health of their members through advanced body composition analysis. The InBody device enables trainers to offer a deeper understanding of the member on the current health status in order to design even more effective training programs.


JETRO and Associates 

JETRO and Associates is a cloud based CPA firm.  JETRO works with studio and gym owners providing online, remote, and virtual accounting and bookkeeping services. However we do not just simply do bank reconciliations, we provide you with reliable and relative reporting and work directly with you on benchmarking and discussing any items we feel could help grow your business. 



Whether you are just starting out or have an established business, LegalZoom has the services to meet your needs. LegalZoom is an easy-to-use, online service that helps people create their own legal documents and access independent attorneys and tax professionals through its legal plans. It's the nation's leading provider of personalized, affordable online legal solutions for families and small business. 


Live Oak Bank

As an aspiring or existing fitness center owner, you’ve dedicated your time, energy and resources to opening a new gym or acquiring additional locations. Why settle for working with vendors and partners that don’t fully understand your business or share your level of commitment? Most banks and lenders try to meet the unique needs of your fitness center business by using traditional loans that work for any small business. We do things differently. 


Loud Rumor

At Loud Rumor, we love helping fitness studios and independent gyms grow and get more customers. We do this with massive lead generation supported by sales training. We like to think of ourselves as a customer service company that just so happens to be amazing at fitness marketing. The success of our customers is our priority.


Members Today

We offer a full array of Digital and Print Marketing to drive new leads and new memberships. Our staff consists of fitness industry veterans and former club managers so we’re totally in sync with the marketing needs of your studio. We can help you attract and retain new members through proven targeted direct mail, digital, mobile, and guerrilla marketing campaigns.


MYE Technologies

The industry’s largest and most trusted fitness entertainment provider, MYE products include AppAudio club TV audio on smartphones; Cardio Theater style receivers and transmitters, Cardio Machine TVs and wireless CableSAT Channel Changer.



Gain access to the world of corporate wellness with Peerfit. We make it easy for wellness and fitness services to offer their experiences to employees at health-conscious companies across the U.S. Our platform allows businesses like yours to become integrated into employer-sponsored corporate wellness programs that invest in employee well-being, giving employees dollars to use on personalized wellness experiences.


Perform Better

Perform Better has paved the way for Functional Training by supplying innovative products and top-notch education to trainers, coaches, and therapists to help promote this training concept. We have emerged as the leader in both Functional Training equipment and
education for the past 25 years and will continue to do so in the future.



Pike13 is a leader in mobile business management software for the fitness industry. We help gyms and studios simplify administration. Pike13 handles the details of check-in and attendance tracking, billing and recurring payments, payroll, merchant processing & reporting. With Pike13 you will be able to easily create passes, plans, and memberships. We also offer a staff app as well as a client app.


Prime Fit Content

Prime Fit Content is your link to engaging clients and prospects over 50. We produce and distribute high-quality, original content that speaks directly to this audience and helps you distinguish your studio from the competition. People in this age group represent a huge growth opportunity for fitness studios, but traditional fitness marketing isn't enough to get them in your door or to retain them as members. You need focused content for your newsletters, blogs and social media accounts to build relationships that build your business.


Queup Media 

Queup is a multi-faceted media company on a mission to help brands develop deeper relationships with their customers by providing big brand support that can be scaled to suit any business' need. With a focus on lead acquisition, relationship development, brand creative and team building- Queup offers a wide range of premium print and digital products, services and strategies to help take your business further.


Railyard Fitness 

Use the Railyard to improve results, increase challenge, performance and add interest and excitement to workouts.  New equipment needs to provide your youth, adult, active aging and athlete clients a new, verifiable improvement in their workouts and potential clients a compelling reason to choose you as their fitness provider.  The Railyard is the most versatile equipment you can add to your studio, use it for individual training, group exercise, youth fitness, sports conditioning, and active agers to improve balance and coordination.



SPRI Products, Inc. is the leading manufacturer and distributor of rubberized resistance exercise products for the health and fitness industry. SPRI designs and produces innovative rubber resistance exercise products and has led the way in popularizing rubberized resistance workouts. 



StrengthPortal is a software platform for gyms to manage their personal training staff, track in-person and online training services, and retain gym members. We work with multi-location and single location companies with the goal of increasing your personal training revenue.



Strive is the ONLY software designed to track client progress, automate accountability, and capture social proof on demand so you can save time, retain clients AND build your fitness business Strive was designed for fit pros and studio owners BY a fit pro and studio owner.


TransNational Payments

TransNational Payments is an industry leader in payment technology solutions, serving businesses nationwide and being recognized as one of the most charitable and socially responsible companies in the industry. An honest company (in an often not-so-honest industry) — there’s a reason merchants trust TransNational Payments to manage their payments anywhere their business takes them.



VIZpin lets you provide convenient, secure access to anyone with the VIZpin SMART app at the click of a button. Users simply download the app, register, and you can send them VIZpin keys that work 24/7 or on a designated schedule. Managing VIZpin in our easy-to-use portal requires no special training and because it is cloud-based, the latest features are automatically available to you. Our system controllers have built-in, long-range Bluetooth readers so they can be mounted on the secure side of your door out of sight, away from vandals and the elements.