FOR IMMEDIATE RELEASE
COTTAGE GROVE, Wis. (February 7, 2019) – Matrix Fitness today announced that Phyllis Dannin, a fitness industry veteran with more than 25 years’ experience in successfully managing sales teams and the country’s largest national accounts, has joined its U.S. sales team as the Vice President of Strategic Business Development. In this new role, Dannin will work closely with the U.S. commercial sales team to support company growth initiatives with strategic national accounts and prospects. 
“We are thrilled to welcome Phyllis to the Matrix family,” said Kent Stevens, Executive Vice President of Commercial Sales for MatrixFitness. “She has a deep understanding of our customers’ needs and a proven track record in managing sales and strategic customer service. We’re confident that her expertise and leadership, paired with the Matrix product portfolio and our exceptional support team, will help drive continued growth and success for our brand.”
“I joined the Matrix team because this organization is investing in the future of the fitness industry,” said Dannin. “Not only does Matrix continue to launch exciting new products, but it’s also added key support personnel across the organization to service accounts unlike anyone else. I’m excited to contribute to Matrix’s continued success.”
About Matrix
Matrix Fitness (www.matrixfitness.com) is the fastest growing commercial brand in the world and is the commercial brand of Johnson Health Tech. Matrix is comprised of a complete line of cardiovascular, group training, technology and strength-training equipment for health clubs and other fitness facilities.
Media Contacts
Kristin Paltzer
PR Manager, Celtic, Inc.
W: 414.316.2100, ext. 126
kristinp@celticinc.com
Patty Parrott
Sr. Director of Global Marketing
Johnson Health Tech
W: 608.839.1105
M: 608.609.6402
patty.parrott@johnsonfit.com
# # #