Are We Thinking Big Enough?

Thomas Plummer
NFBA / Perform Better / The Business of Fitness

Thomas Plummer has been working in the fitness business for over 40 years. He is in front of more than 5,000 people a year, through numerous speaking engagements, lectures, and workshops worldwide. He has authored six books on the business of fitness, which have remained the bestselling books in the industry for over 12 years.

Key Takeaways from this Podcast...

  • What are the new offerings from the NFBA
  • Where he thinks the fitness industry is not thinking big enough
  • How to become the outlier in the Industry
  • How to not focus on the numbers, but the behavior that drives the numbers
  • Are trainers the worst fitness business owners?
  • Where the studio industry is not thinking big enough
  • What’s Jujitsu got to do with the Fitness Business

Mindset and Development

  • What’s the weirdest thing to happen to Thomas in one of his seminars?
  • Who did Thomas think was going to flunk out but instead became rock stars in the industry? 
  • Who are the up and comers in the fitness industry


Episode Sponsors

The Business of Fitness

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If you’ve enjoyed my posts, workshops or seminars and are looking to make 2020 a great year professionally and personally, I hope you’ll check it out.

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Thomas Plummer

National Fitness Business Alliance

The Business of Fitness

Perform Better / NFBA

Things Mentioned On The Episode