Podcast Episode: Thomas Plummer

Are We Thinking Big Enough?

Thomas Plummer
NFBA / Perform Better / The Business of Fitness

Thomas Plummer has been working in the fitness business for over 40 years. He is in front of more than 5,000 people a year, through numerous speaking engagements, lectures, and workshops worldwide. He has authored six books on the business of fitness, which have remained the bestselling books in the industry for over 12 years.

Key Takeaways from this Podcast...

What are the new offerings from the NFBA
Where he thinks the fitness industry is not thinking big enough
How to become the outlier in the Industry
How to not focus on the numbers, but the behavior that drives the numbers
Are trainers the worst fitness business owners?
Where the studio industry is not thinking big enough
What’s Jujitsu got to do with the Fitness Business

Mindset and Development

What’s the weirdest thing to happen to Thomas in one of his seminars?
Who did Thomas think was going to flunk out but instead became rock stars in the industry?
Who are the up and comers in the fitness industry

Episode Sponsors

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