Your Weaknesses Are Also Your Business’s

Wayne Hawkins

When you open a business your weaknesses become your business’s too. If you want your business to thrive you have to improve yourself as an owner. Wayne Hawkins has been a trainer for 20 years and opened his own business in December 2018. He tells us how he has improved as an owner.

Key Takeaways from this Podcast...

  • Why owning a business is a different ball game than training
  • Why you have to change your model after you open
  • The importance of your marketing right now
  • This is a key time for personal training
  • How do you capture new clients post COVID shutdown?
  • If they don’t see you clean it then they don’t think it’s clean
  • When you own a business your weaknesses come out quickly

Mindset and Development...

  • What has been Wayne's most successful failure?
  • What has been Wayne's biggest surprise in the fitness industry?
  • Where does Wayne go for her personal and professional development?


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The Business of Fitness by Thomas Plummer


Wayne Hawkins

Train to Perform

Things Mentioned on this Episode