NEWS RELEASE

Prime Fit Content Joins AFS ‘Fitness Content for the Prime of Life’


(OAKLAND, CA, ATLANTA, GA, January 17, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed Prime Fit Content to its membership ranks. 

Prime Fit Content is the only provider of original fitness content designed specifically for studio/gym owners and personal trainers who want more clients in the growing market of fitness customers over age 50.  This specialization helps owners grow their business and help more people enjoy the benefits of fitness in the prime of life. 

Prime Fit Content’s fitness content helps studios generate leads, referrals, contracts and renewals among this lucrative segment of the market. The content can be customized however the owner likes and can be used in email newsletters, social media accounts, and websites.

“In today’s marketing world content is king, yet most studio and small gym owners are not accomplished writers and marketers,” said Josh Leve, AFS founder and CEO. “Prime Fit Content provides the ultimate turnkey content program to attract the coveted 50+ market. We welcome them into the AFS Community.” 

Led by Jay Croft, a professional content writer (CNN, Verizon, Coca-Cola, WebMD) with 30+ years of experience and self-proclaimed “fitness nut,” Prime Fit Content’s messaging will help people stay strong, healthy, and safe throughout their lifetimes.

“I am a purpose-driven storyteller who loves planning, producing and sharing content that targeted audiences find useful and engaging,” said Croft, CEO at Prime Fit Content. “We believe the AFS audience will be receptive to our messaging and our programming.”

The Prime Fit Content motivates people to take action. That helps drive business results to take advantage of the huge – and growing – senior market. Consider these advantages - 

  • Always have fresh, high-quality content about over-50 fitness
  • Use with email newsletters, social media accounts, and website
  • Get more leads, clients and renewals
  • Grow email subscriber lists
  • Nurture referrals
  • Be seen as an expert in this growing field

The Baby Boomer generation continues to be a powerful force in spending. It’s common knowledge that members of this generation insist on maintaining and even improving their rich, full lives as they mature. Prime Fit Content reaches them directly — without involving any health insurance company – to help them see that regular exercise and fitness are essential to continued health, vitality and enjoyment of life, be it  - 

  • Playing with grandchildren
  • Finally traveling more in retirement
  • Keeping up sports and other hobbies, like gardening
  • Avoiding falls and other common, dangerous injuries
  • Maintaining mental health and fighting off dementia and other illnesses

More information on Prime Fit Content can be found at https://primefitcontent.com/.

 

About AFS  

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios.  AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown – including SUCCEED! - the first-ever major Business Convention & Expo for current and aspiring studio/gym owners.