Privacy Policy

The Association of Fitness Studios (AFS) takes your privacy seriously. Please read the following to learn more about our privacy policy. 

What This Policy Covers

This policy covers how AFS treats personal information that AFS collects and receives, including information related to your use of AFS products and services. Personal information is information about you or your business that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available.

This policy does not apply to the practices of companies that AFS does not own or control, or to people that AFS does not employ or manage. 

Information Use and Collection

AFS collects business and personal information when you register with AFS, when you use AFS products or services, when you visit AFS pages or the pages of certain AFS partners, and when you enter AFS promotions or sweepstakes. AFS may combine information about you that we have with information we obtain from business partners or other companies.

When you register we ask for information such as your name, email address, studio name, mailing address, zip code, website, and reasons for joining. Once you register with AFS and sign in to our services, you are not anonymous to us.

AFS uses information for the following general purposes: to customize the advertising and content you see, fulfill your requests for products and services, improve our services, contact you, conduct research, and provide anonymous reporting for partners and service providers.

AFS automatically receives and records information on our server logs from your browser, including your IP address, cookie information, and the page you request.


AFS may set and access AFS cookies on your computer.

Information Disclosure and Sharing

AFS does not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide products or services you've requested, when we have your permission, or under the following circumstances:

  1. We provide the information to trusted partners who work on behalf of or with AFS under confidentiality agreements. These companies may use your personal information to help AFS communicate with you about offers from AFS and our marketing partners. However, these companies do not have any independent right to share this information. AFS works with vendors, partners, advertisers, and other service providers in different industries and categories of business.
  2. We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims.
  3. We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of AFS's terms of service, or as otherwise required by law.

AFS Communication

We reserve the right to send you certain communications relating to the AFS service, such as service announcements, administrative messages and the AFS Newsletter, that are considered part of your AFS membership, without offering you the opportunity to opt-out of receiving them.

Confidentiality and Security

We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.

We have physical, electronic, and procedural safeguards that comply with federal regulations to protect personal information about you.

Changes to this Policy

AFS may update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your AFS membership or by placing a prominent notice on our site. 

If you have questions or suggestions, please contact us at:

Association of Fitness Studios
10 Moss Ave., Ste. 37
Oakland, CA 94610
Phone: 312-361-1144