Rick Mayo is the founder and CEO of Alloy Personal Training Center (est. 1992) and Alloy Personal Training Solutions. As the owner of APTC, Rick and his team conduct over 60,000 personal training sessions a year. In 2010, Rick created Alloy, a consulting and licensing company as a platform for the Alloy personal training systems. Alloy has over 1000 clubs licensed worldwide.
Rick is a featured speaker at conferences domestically and internationally, speaking on how to best sell and service personal training, leadership and trends in the fitness industry. He is a subject matter expert in personal training. He has written numerous articles on the business of fitness for trade journals and contributes regularly to national publications such as Men’s Health. Rick sits on the board for the GA State exercise science department as well as the Atlanta School of Fitness. Rick is also an NSCA certified personal trainer and serves on the board for the Industry Board of Advisers for the American Council on Exercise (ACE). Rick is also a Think Tank Adviser for the Gold’s Gym Franchise Association and sits on the advisory board for the Association of Fitness Studios.
Rick currently lives in Atlanta GA with his wife Andrea. His son, Jake, is a senior at the US Naval Academy in Annapolis. He will graduate in 2018 with a degree in Quantitative Economics and then enter the service as a commissioned officer. His Daughter, Annie, is a freshman at Columbus State and plays on the soccer team. Rick has a passion for the fitness industry and the impact that we can/do have on the lives of those we touch. Rick enjoys lifting heavy things, riding motorcycles and traveling the world. On his bucket list is to ride his motorcycle on every continent. Only a few left to go!
Oh yeah- it’s rumored Rick was also Madonna’s trainer “back in the day” so make sure you ask him about it!!