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Sales and Overcoming Objections Research Report

The purpose of this research report is to dig deeper and better understand what's working and what's not when it comes to the sales process, sales training and overcoming objections to better position your business for success.

The data and information contained within this report will provide any current or aspiring studio/gym owner with an understanding of several programming benchmarks. 

What you'll learn in this Report: 

  • The Role Most Studio & Gym Owners Take When it Comes to Selling
  • Benchmarks Related to Who Does the Most Selling
  • Percentage of Studios/Gyms that Provide Sales Training
  • Biggest Objections When it Comes to Consumer Buying Habits
  • #1 Revenue Generator for all Businesses
  • Lead and Reward Incentives
  • Types of Programs Offered 

"Market research is a critical component of the mission of most trade associations, and it certainly is that for AFS. We will continue to develop unbiased, credible data to enhance our member’s ability to make sound business decisions."

Josh Leve
AFS Founder & CEO


Other Key Insights & Findings from the Sales and Overcoming Objections Research Report

Prepared by the Association of Fitness Studios



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