Sara Allen Promoted to Vice President of Business Development within the FBA

"The promotion moves Allen into the role previously held by Chuck Leve while other internal restructuring gets finalized”

(MINNEAPOLIS, MN, December 29, 2021) – The Fitness Business Association (FBA) today announced that Sara Allen will take over as Vice President of Business Development effective immediately, taking over the role previously held by the late Chuck Leve. 

With extensive knowledge in sales, customer service, and operations, Allen’s expertise covers all areas necessary to assist current and new FBA sponsors and partners with a customizable plan to reach the FBA & SUCCEED! audiences and yield the highest ROI.

“Taking over all of FBA’s strategic accounts with a renewed passion for growth is a position I saw Sara in for years,” says Josh Leve, FBA & SUCCEED! founder & CEO. “She’s been waiting in the wings, being mentored for this role for some time now and she’s born for it. Sara's heart is in the business of fitness and she’s already made a massive impact on so many members and sponsors that the fit was organic.”

“I’m a big believer in passion fuels success, and I couldn’t be more passionate about the FBA and the SUCCEED! family of events,” says Allen. “I’ve dipped my toe in the business development role for some time before Chuck’s passing and have developed strong bonds with our current roster of sponsors. With this being my full-time focus, I can’t wait to see what the future holds and will do everything necessary to achieve results for all FBA’s key accounts.”

Allen’s move into full-time VP of Business Development opens up the door for the FBA to finalize other internal staffing changes. Tina Schultz will assume the role of Project Manager, taking over many of Allen’s previous responsibilities to ensure all Sponsor-related outreach items are continued to be tracked, implemented, and successful behind the scenes, while Liz Rodriguez has been brought on board as Video Communication Manager to ensure all sponsor related activities and the FBA brand are consistently communicated across all FBA channels.

“The FBA and now our SUCCEED! family of events are ripe for massive growth in 2022,” says Leve. “These moves only help solidify the impact we want to make in the fitness industry now and in the future.”

More information on the FBA and its family of SUCCEED! Events can be found at and


About the FBA

The Fitness Business Association (FBA) is the only membership community dedicated solely to fitness businesses of all types. FBA provides owners and fitness professionals a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion, and courage they’ve already shown. FBA educational offerings include SUCCEED! Fitness Business Conventions & Expos - both in-person and virtual.

About SUCCEED! Conferences & Expos

Launched in May 2019 as an in-person event, and continuing with four COVID-induced virtual events in 2020 and 2021, SUCCEED! Conferences & Expos have drawn over 18,000 owners, operators, fitpros, and aspiring fitness business owners of all types. The next event is the SUCCEED! Virtual Conference & Expo. March 3-5, 2022.

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