Shadō Fitness Becomes AFS Sponsor; Will Be at SUCCEED! 2020

‘Highly Interactive Heart Rate Gamification Software’


(MINNEAPOLIS, MN, LEBANON, OH, February 27, 2020)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Shadō Fitness to the sponsorship ranks for both AFS and SUCCEED! 2020.

Created by former fitness studio owner, Shannon Raddin, Shadō is a pioneering heart rate gamification software offering highly interactive games to indoor cycling & fitness facilities.  With a mission of “We Turn Exercise into an Experience!” Shadō choregraphs music intensity with heart rate zones to motivate members while engaged in a competitive game that is inclusive to all fitness levels.

Live data streams to your phone offers personal statistics along with engaging leaderboards; incentivizing high client engagement and increasing frequency of your members to your studio.

“Shadō Fitness has taken heart rate technology to the next level of engagement,” said Josh Leve, AFS founder and CEO.  “We are very pleased they’ve become an AFS sponsor and I couldn’t be more excited to see it in person at SUCCEED!”

Here’s why Shadō Fitness works:

  • All ages and fitness levels can participate and be competitive
  • Rewards are constant and ever-changing
  • Stats are immediate and accurate
  • Members and clients can share accomplishments on social media
  • Participants will CRAVE their next ride!

“Our class reward system is not based solely on hardest efforts or highest watts,” said Raddin, CEO at Shadō Fitness. “We’ve designed a platform rewarding effort, recovery & strength all in one game and we can’t wait to show off our system to the AFS audience at SUCCEED!”

The end result is Shadō Fitness provides Heart Rate Gamification for fitness facilities looking to offer balanced training to their participants.  The first phase gamification - specifically designed for INDOOR CYCLING- will launch on April 1st, 2020.

In fact, SUCCEED attendees will have the opportunity to attend Raddin’s presentation “A Game Changer with Shadō Fitness” on Saturday, May 2 at 2:30pm.

Shadō Fitness’ 2nd phase of gamification targeting other modalities will launch August 1st, 2020.

More information on Shadō Fitness can be found at -


About AFS  

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios.  AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown – including SUCCEED! - the first-ever major Business Convention & Expo for current and aspiring studio/gym owners.



SUCCEED! Is an event like none other in the fitness industry with 2.5 days of education solely dedicated to fitness businesses of all sizes, disciplines and tenure for entrepreneurs looking to take the next step in their career. The event features keynotes, pre-cons, over 40 seminars, educational tracks, a 70-booth Expo, workouts, networking and social events throughout.