Ever think about targeting the weight loss market? Every fitness business knows to maximize their programming, they need to identify their niche. Whether you cater to a specific group, or try to be all-inclusive, Ingrid Owen a consultant in the fitness industry provides her insight.
And if you missed it, check out the webinar Ingrid did for AFS.
Ingrid Owen has been in the fitness industry for the past 25 years including 18 years with 24 Hour Fitness where she served in various capacities as the Vice President of Fitness, Group Fitness, Learning and Development as well as corporate Operations. She started her career as a GX instructor as well as a personal trainer. Eventually she entered the club management track and was elevated to Vice President of Operations before moving into a corporate role.
Through the course of her tenure at 24 Hour Fitness, she developed key partnerships with industry leaders such as Zumba, Les Mills, Parisi Speed School, IDEA and TRX. It was the integration of these partners that became the cornerstone of the group fitness programming.
She is currently a consultant in the industry serving to help club owners and industry leaders develop stronger fitness programming and integration to secure their primary business of member retention as well as build strong ancillary business revenue through both personal and small group training.