Starting Your Own Business - What it Takes to Launch a Successful Studio/Gym

Coursework Information 

Opening a fitness business requires more than just a vision, or concept; it requires careful planning and execution.

The range of skills required to successfully open a fitness studio/gym include: business plan development, budgeting, raising capital, creating the right legal entity, design and construction, marketing and sales.    

Key Takeaways include:

• Be able to build a strategic business plan for your business that clearly defines the concept, objectives and strategy 
• Construct a five year financial pro forma that clearly defines the financial objectives
• Identify and select the various legal business structures that can be pursued 
• Understand the various approaches to raise the money needed to open
• Learn the ways to identify the best location and leasing process for your business
• Craft a pre-opening marketing and sales plan including key operational aspects to be addressed

CEC/CEUs- ACE: 0.4, NASM: 0.4, AFAA: 4, NSCA: 0.2, ACSM: 4

Purchase the Coursework $99

Course One - Creating a Strategic Plan and Financial Proforma

Learning Objectives

• Understand the options regarding the type of business model to pursue and how to construct it
• Build a strategic business plan for your business that clearly defines the concept, objectives and strategy 
• Construct a five year financial pro forma that clearly defines the financial objectives as well as the financial opportunities for potential investors
• Prepare a “pitch” deck for your business that can be used to market your business proposition to potential investors
• Describe how you can validate the viability, appeal and strength of your fitness studio concept, as well as adapt it prior to pursuing development

Learning Activities

• Building a Business Plan and Pro Forma to Attract Investors and Drive Profitability
• Selecting the Right Revenue Model for Your Studio
• What are Your Options When it Comes to Opening a Fitness Studio
• What Business Do You Want to Be In
• Revenue Models – What to Consider

Course Two - Making the Entrepreneurial Leap and then Selecting the Appropriate Legal Business Structure and Raising Start-Up Capital

Learning Objectives

• To understand the challenge of being an entrepreneur and asking the right questions before embarking on the journey
• Describe the various legal business structures that can be pursued 
• Select the legal structure that best suits your business needs
• Define and describe the various approaches that can be pursued to raise the capital needed to develop and open a fitness studio/gym

Learning Activities

• Establishing a Legal Business Entity
• 21^st Century Funding Approaches for Fitness Studios/Gyms
• Raising the Money to Support your Vision
• Tips on Securing a Loan or Equipment Lease
• Six Questions to Ask Before Opening a Fitness Studio
• Lessons from a Fitness Entrepreneur
• Plus more!

Course Three - Studio Development – Site Location, Leasing, Design and Construction and Equipment Selection

Learning Objectives 

• Understand and explain the benefits and risks associated with pursuing a franchise 
• Describe the various approaches that can be used to identify the best location 
• Demonstrate a basic understanding of the leasing process
• Learn the general process of designing and constructing a fitness studio/gym
• Describe how to go about selecting and purchasing equipment for your space

Learning Activities

• Designing and Developing your Studio
• Leasing and Franchising
• How Big and How Much
• Insights into the Cost of Constructing a Fitness Studio
• Things to Consider When Designing a Fitness Studio
• Things to Know about Franchising

Course Four - Pre-Opening Marketing, Sales and Operations

Learning Objectives 

• Be able to describe and craft a pre-opening marketing and sales plan
• Create awareness of your new studio/gym and more importantly, learn to generate the required client base at opening
• Discuss the key operational aspects of the business to be addressed prior to opening

Learning Activities

• Pre-Opening Marketing to Drive Brand Recognition and Client Traffic
• Insurance – Where to Start When Opening a Studio
• Pre-opening Marketing
• Pre-Opening Marketing Suggestions from a Studio Owner
• Pre-Opening Suggestions on Building Brand Trust

Testing Your Knowledge

Once each course is completed, you will take a short eight-question test that is designed to measure your retention of the content from the course. A score of 75% on all course tests represents mastery and will result in earning the designated course CEC/CEUs.

Purchase the Coursework $99