STUDIO SUCCESS! AFS' Authoritative Guide to Owning & Operating a Fitness Studio
Studio Success is the ultimate guide to studio ownership. A 200-page must-read for any owner or developer, it’s the most relevant book in the fitness industry.
What you'll learn: Section 1
From Vision to Reality
- Creating a compelling brand
- Establishing a legal business entity
- Building a business plan
- Raising money
- Design and Developing your studio
- Leasing and franchising
- Selecting the right revenue model
What you'll learn: Section 2
Sustaining the Momentum
- Marketing that drives traffic
- Financial basics
- The people factor
- Staging memorable experiences
- Risk management
What you'll learn: Section 3
Insights from the Trenches
- Lessons learned from current studio owners
- The transition from Trainer to Owner
"Studio Success is the ultimate guide to studio ownership. At nearly 200 pages, it’s a book unlike any other in the fitness industry and one that will be relevant for many years to come. Studio Success gives a look behind the curtain, the real-raw truth. I love that!"
Isaiah Truyman
Owner, EZIA Human Performance