NEWS RELEASE
SUCCEED! the FBA Virtual Conference Breaks Attendance Record and Sets New Engagement Standards
"The conference set new records for attendance, engagement and website visitors."
(MINNEAPOLIS, MN - August 22, 2024) – The Fitness Business Association (FBA) is proud to announce the outstanding success of the latest SUCCEED! Virtual Conference, which drew nearly 2,500 registrants, including FBA members, and set new benchmarks for engagement and participation. The event, held over six dynamic days, proved to be an unparalleled platform for fitness professionals, business owners, and industry leaders to connect, learn, and grow together.
This year’s SUCCEED! saw nearly 10,000 unique visitors to the event’s website during the promotion month, with 1,500 active participants engaging with content, networking, and exploring innovative solutions over the course of the event. The high level of traffic, interaction and exposure underscores the conference’s growing influence and its critical role in shaping the future of the fitness industry.
Josh Leve, Founder & CEO of the FBA and SUCCEED!, expressed his excitement about the event’s success: “The response to this year’s SUCCEED! Conference has been nothing short of phenomenal. We’re thrilled to see so many fitness professionals from around the world come together to share knowledge, discover new strategies, and forge connections that will drive their businesses forward. The energy and enthusiasm we witnessed are a testament to the power of our community and the bright future of the fitness industry.”
High-Traffic Sessions Lead the Way
Several sessions at SUCCEED! captured significant attention, highlighting the event’s diverse and impactful content:
- NPE Workshop: A standout session, this workshop garnered over 500 attendees, offering actionable strategies for business growth and success.
- Harnessing Female Psychology: With nearly 250 attendees, this session provided valuable insights into understanding and empowering female clients, reflecting the growing importance of tailored approaches in fitness.
- ISSA Keynote: The ISSA keynote address, a focal point of the conference, delivering cutting-edge industry knowledge and inspiring attendees to innovate in their practices.
- Keiser Keynote and Fireside Chat: Two incredibly engaging discussion brought in over 300 attendees, offering participants a unique opportunity to hear from industry veterans and thought leaders on the latest trends and technologies.
A Bright Future for Sponsors and Attendees
The success of SUCCEED! extends beyond just the numbers. The event’s virtual format enabled a seamless experience for both sponsors and participants, ensuring maximum exposure.
Looking Ahead
As the fitness industry continues to evolve, SUCCEED! remains at the forefront, offering valuable resources, education, and networking opportunities that empower fitness professionals to thrive. With the overwhelming success of this year’s event, the future looks bright for both the FBA and the broader fitness community.“
"Our goal has always been to create a platform that benefits everyone involved," added Leve, "and the results from this summer's SUCCEED! event confirm that we’re on the right track. We’re already planning for the next one happening this December 6-9, and we’re excited to continue building on this momentum.”
For more information on upcoming events and how to get involved, visit SUCCEED! and FBA.
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About the FBA
The Fitness Business Association (FBA) is a community for fitness professionals pursuing excellence whereby you can build upon your technical certification with the fitness business principles necessary to elevate your skills and truly set you apart. The FBA hosts 3 Virtual Fitness Conferences a year called: SUCCEED!, advances the industry with the FBA Certification Program and provides premier association perks and benefits. Built upon legacy, credibility, and prestige, the FBA enjoys support from the most influential fitness companies & certifying organizations.
About SUCCEED! Conferences & Expos
Launched in May 2019 as an in-person event, and continuing with three virtual events a year, SUCCEED! the FBA Virtual Conference & Expo has drawn over 30,000 owners, operators, fitpros, and aspiring fitness business owners of all types. Up next is the SUCCEED! Virtual Conference & Expo, happening December 6-9, 2024.
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