Virtuagym and Matrix Fitness Enhance Training Experience with Launch of Connected Strength Solution
- New integration means club members can now seamlessly track sets, reps and weight between Matrix Fitness strength equipment and Virtuagym’s coaching platform
- This supplements Virtuagym and Matrix Fitness's existing cardio integration, delivering a 360 degree connected training experience
- Announcement extends partnership that began in 2016
7th March 2023, Amsterdam, Netherlands
Virtuagym and Matrix Fitness, two of the leading providers of health and fitness technology, have launched a connected strength integration between Matrix Fitness’s connected strength machines and the Virtuagym platform.
With the new solution, Virtuagym customers can now offer their members the ability to automatically log training data for both strength and cardiovascular exercise machines straight into the Virtuagym app and coaching platform.
The new integration combines Virtuagym’s comprehensive coaching and engagement platform with Matrix Fitness’s market-leading Intelligent Training Console, part of its Ultra Series line of training equipment. The performance data is tracked by the user logging into the Matrix Fitness machine via a Virtuagym connected RFID tag. After a workout is completed, the results are immediately synchronised to the member's activity calendar. This is available for both members and coaches, and is linked with other Virtuagym features such as its community and challenge module, as well as its nutrition coaching solution.
“After already providing a seamless connection with Matrix Fitness cardio machines, we are really excited to launch this integrated strength solution,” said Hugo Braam, CEO & Co-Founder of Virtuagym. “It aligns with our vision that the future of fitness is a connected one. Our open platform philosophy enables partners such as Matrix Fitness to utilise our comprehensive coaching technologies, which are fully integrated with Virtuagym’s tools for club mobile apps, communication, engagement and club management.”
Compatible with 22 different strength exercises, this digital solution will support trainers and clubs in delivering 360-degree connected fitness experiences to members and help inform personalised coaching, engagement and training plans.
"With the further integration between Virtuagym and Matrix Fitness, we are once again demonstrating the benefit of collaboration and open systems,” said Sennen van Ieperen, Matrix Fitness Sales Director for Benelux and DK. “We put freedom of choice and customer needs first. By creating solutions that reflect this, we thereby further strengthen our position within the digitalisation of the fitness industry."
This latest collaboration represents an important next step in the longstanding partnership between Virtuagym and Matrix Fitness. It originally began in 2016 with the integration between the Virtuagym app and the Matrix Fitness high-performance cardio equipment. The addition of the strength tracking option is in response to customer feedback, for an even more connected performance solution.
“The integration is working really well and our members are enjoying the new feature. It's great that when you finish an exercise, it appears in the app instantly, giving you a sense of accomplishment right away,” said Christoph Pomper, CEO of LOVT Fitness in Austria. “Our members can now track their progress over time and have told us that the integration has made their workouts more efficient and streamlined, as they don’t have to manually input exercise data into the app.”
This latest integration is part of a new phase of growth and product investment for Virtuagym, as it continues to enhance its innovative and customisable All-in-One solution for fitness and health businesses and corporate health. It follows a significant new investment received in 2022 to fuel Virtuagym’s further international growth, with the company looking to grow its current presence in over 80 countries worldwide.
For Matrix Fitness, the solution further enhances its extensive product ecosystem for customers, with the dual cardiovascular and strength integrations offering a unique proposition for the fitness industry.
Senior Global PR Manager, Virtuagym
Ron van Gils
Team Leader Marketing & Communication, Matrix Fitness
+31 30 24 45 435
Virtuagym is a global provider of the leading All-in-One health and fitness software solution for the fitness industry and corporate health. With innovative tools for management, coaching and engagement, Virtuagym helps businesses of all shapes and sizes to grow by enhancing client experiences and business management, supporting retention and saving valuable time and money.
Virtuagym supports more than 20 million consumers, over 9,000 fitness businesses, and 45,000+ trainers worldwide, including Mrs Sporty, XSport, Fit20, Fitness Park and many more.
Virtuagym currently has 200+ employees across their offices in Amsterdam and the Americas.
For more details, visit virtuagym.com
About Matrix Fitness
Matrix Fitness (matrixfitness.com) is the fastest-growing commercial brand in the world and is the commercial brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for health clubs and other fitness facilities.
About Johnson Health Tech
Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis
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