In this AFS webinar, Power Systems is excited to present all about how branding impacts member retention. Elisabeth will go into great detail to ensure you understand the factors that influence the definition of brand to consumers and on the value of material purchases vs. experiential purchases. 

In this Webinar we'll...

  • Identify the factors that influence the definition of a brand to consumers.
  • Review behavioral economics and the psychological research findings on the value of material purchases vs. experiential purchases.
  • Discuss positive and negative impacts on a brand experience in the fitness industry.
  • Review introspective questions and top-level action items that will define and strengthen your brand experience.

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  • Proven Marketing that Delivers Results
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