In this AFS webinar, Power Systems is excited to present all about how branding impacts member retention. Elisabeth will go into great detail to ensure you understand the factors that influence the definition of brand to consumers and on the value of material purchases vs. experiential purchases. 

In this Webinar we'll...

  • Identify the factors that influence the definition of a brand to consumers.
  • Review behavioral economics and the psychological research findings on the value of material purchases vs. experiential purchases.
  • Discuss positive and negative impacts on a brand experience in the fitness industry.
  • Review introspective questions and top-level action items that will define and strengthen your brand experience.

 


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Expert Presenter: Elisabeth Fouts

Education Coordinator for Power Systems

Elisabeth Fouts serves as the Education Coordinator for Power Systems and is their primary content contributor for blogs and articles on a variety of subjects from personal training and group fitness programming to product spotlights and health club operations. She has extensive service experience in the fitness industry from a personal trainer & group fitness instructor to membership sales and multi-club level fitness management.

 


Looking for previous webinars?

Visit the AFS Learning Center to find the webinar library, along with hundreds of business resources.