Learning Center
We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.
Brent Gallagher, Owner of Avenu Fitness & Lifestyle in Houston Texas discusses that one thing that every aspiring or current business owner needs to know.
Brent recently sat down with Josh Leve, AFS Founder & CEO to discuss a variety of topics on how he's been able to grow his business from zero clients and zero teammates in 1,200 sq. ft. to an all-star 14 person team generating over seven figures annually, serving 465+ clients in 4,500 sq. ft.
Harvard Business Review blogger John Coleman writes that great leadership starts “incommunity,” that great leaders act “not in isolation but with community,” and the “most inspiring leadership is that done for community” (“Leadership is Not a Solitary Task,” 2/5/14 blogs.hbr.org).
As a fitness studio owner you not only have the opportunity to create a community for your members, but to create a community for your staff.
During the past 30 years Guerrilla Marketing has bred an arsenal of associated marketing trends that now include Internet and viral tactics, among others.
The key message about Guerrilla Marketing is that it levels the playing field between big business and the local entrepreneur because it is generally a lower-cost alternative to traditional marketing.
The Essence of Marketing, when dissected to its most basic element, is nothing more than storytelling.
When telling a story you are sharing information that you believe will be entertaining, important, interesting or relevant to those for whom the story is targeted.
One of the main reasons many studio operators don’t invest (much) in marketing is because they believe it’s a waste of time and money. But why is that? As a former health club operator and now as a Marketing Coach, I find that many of us, I’m including myself from back in my club days, don’t have the time to dedicate to or a genuine understanding of how, to plan and execute an effective marketing strategy.
Typical marketing scenarios at studio level are a combination of three things: inconsistent effort, unrealistic expectations at the start of a campaign, and concerns over an unfavorable outcome.
Whether you're an independent trainer or a studio owner, hosting a successful Fitness Study is one of the best ways to reach the de-conditioned population in your market.
With a fitness study your focus will be on a population that isn't walking into your business now.
Marketing, when dissected to its most basic element, is nothing more than storytelling.
When telling a story you are sharing information that you believe will be entertaining, important, interesting or relevant to those for whom the story is targeted.
FBA is Right For Everybody
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.