We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Doug Holt discusses the best way to ask for testimonials from clients, including the right timeframe and asking when that client is at an emotional high.

Video, Marketing, Quick Answers

Josh Leve and Liz Callham of AFS discuss the best ways to showcase your clients' success on social media or your website. This includes learning which clients you can use for marketing by asking yourself what are your clients getting from you.

Video, Quick Answers, Marketing, Client Resources

Jennifer Urmston Lowe of Sports & Fitness Insurance Corporation discusses personal injury.

Video, Insurance, Quick Answers

Jenna Zaffino discusses how she made a name for herself in the Pilates community, and how she knew when she was ready to open her own studio.

Video, Business Start-up, Quick Answers

Brent Gallagher, AFS Community Expert and owner of Avenu Fitness & Lifestyle, talks about the importance of joining the Association of Fitness Studios in order to succeed in the business of fitness.

Video, Business Start-up, Education

Rick Mayo discusses tips for the best customer service.

Video, Quick Answers

Josh Leve of AFS shares his thoughts on why consumers are willing to pay more for studios and the personalized consumer experience.

Video, Marketing, Quick Answers

AFS and MATRIX are excited to have industry leader, AFS Advisory Council member and all around fitness expert Stephen Tharrett present his top 10 characteristics of the most successful fitness studio/gym operators in the country. 

Webinar, Video, Marketing, Operations, Finance, Business Start-up

Josh Leve of AFS shares his thoughts on consumer attitudes including healthy eating and stress control.

Video, Quick Answers, Trends

Anthony Truck teaches people how not to run into the same pitfalls he did, by running the business like a business.

Video, Business Start-up, Education, Quick Answers

Josh Leve and Liz Callham of AFS discuss how to handle your clients when you're having an off day.

Video, Quick Answers, Training, Client Resources

Lauren Eirk discusses how to keep clients motivated long-term, including having a plan for their workouts, giving the client variety and taking notes in sessions.

Quick Answers, Video, Client Resources, Training, Motivation

Brent Gallagher shares the best way of really helping clients progress and stay accountable.

Video, Quick Answers, Client Resources, Training, Motivation

Todd Bumgardner shares his advice for those looking to open a studio.

Video, Business Start-up, Quick Answers, Strategy

Jennifer Urmston Lowe helps you learn to identify if you are paying too much for fitness studio insurance.

Video, Insurance, Quick Answers

In this webcast, AFS Video Communications Manager Liz Callham interviews Mike Arce - Founder & CEO of Loud Rumor and the GSD Show. 

Video, Marketing, Quick Answers

Doug Holt discusses ways to promote your business services beyond Facebook, such as going to active groups, and joining service clubs.

Video, Marketing, Quick Answers, Growth

Join AFS and RealRyder® International as we discuss what you can do to stand out among the sea of competition. With new fitness studios opening at a rapid pace, find out what's necessary to stay a step ahead and thrive into the future. 

Webinar, Video, Equipment, Revenue producing programs, Marketing, Programming

Join MINDBODY’s Channel Sales Manager Drew Surprenant as he walks you through key initiatives to utilizing technology to drive traffic to your location and to keep them! 

Webinar, Video, Marketing, Retention, Operations, Revenue producing programs, Software & Technology, Finance

In this webinar, TRX will show you how to leverage this shift in consumer/member fitness habits — using the latest technology — to create authentic connections and drive retention in your facility.

Webinar, Video, Software & Technology, Client Resources, Marketing