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The theme of this report is Successful Programming Strategies as conveyed via survey to determine what programming strategies are being used by hundreds of today’s most successful studio operators.

The data and information contained within this report will provide any current or aspiring studio/gym owner with an understanding of several programming benchmarks. 

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Research & Publications
The theme of this report is Technology Trends as conveyed via survey to determine what programming strategies are being used by over 100 of today’s most successful studio operators. Throughout the Report there are several key findings and generally speaking, respondents feel there are a variety of software programming options, however there seems to be low brand loyalty - an opportunity for growth.
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Research & Publications

Ever year AFS surveys thousands of studios owner, executives and trainers to learn about trends, challenges, financial metrics and success strategies. 

The 2018 Fitness Studio Operating and Financial Benchmarking Report is our most ambitious yet, including new figures on staff and compensation, a dive into profitable studios, and an outlook on the future of the industry.

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Research & Publications

The foundation of AFS is to uncover the insights, trends, and critical data for the betterment of the industry and our members. In this research report, we're digging into everything as we surveyed hundreds of studios/gyms and compiled their data into this robust industry research report. 

Dramatically increase your odds of success by adopting best practices from the most successful businesses nationwide and make practical decisions with research-based data not found anywhere else.

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Research & Publications
When it comes down to the #1 area fitness studios looking for ideas, it's always marketing. This study, Successful Marketing Strategies, follows up AFS' major report as we dig deeper to identify specific target markets, what's working, costs associated, and specific examples of the types of promotions used!
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Research & Publications

This study, What Makes Boutiques Click?, elicited 496 respondents from 48 U.S. states, the District of Columbia, and over a dozen foreign countries – an indication of the strong interest in the topic. 

The data contained within showcases a variety of reasons why fitness studios have emerged as the fastest-growing segment of the entire fitness industry. Respondents to the survey were split fairly closely between owners and non-owners of fitness studios/gyms.

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Research & Publications

The theme of this report is Programming for Success as conveyed via survey to determine what programming strategies are being used by over 100 of today’s most successful studio operators.

The effort establishes baseline data on a variety of business components that are inherent to successfully owning and operating a studio/gym, regardless of discipline. Respondents to the survey were overwhelmingly owners of fitness studios/gyms as opposed to aspiring owners or other fitness professionals.

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Research & Publications
It's no secret that it's easier to retain a member/client than it is to attract a new one. In this study, AFS dives deeper into several retention metrics to better identify and clearly understand what's working, what's not, and how AFS members can take this data and apply it to their own businesses.
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Research & Publications

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. Our “boutique” world grows and with it, your association. A full 30% of respondents to this year’s survey are from non-U.S. locations.

This truly is a global industry. The value of this Report continues to be in providing studio owners and aspiring owners with key performance indicators to assess their business and assist their journey to success. Further, the information addresses the needs of industry vendors and investors as they evaluate the state of the studio segment of the fitness industry.

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Research & Publications

Buying Habits of Fitness Studios is designed to develop a greater understanding of the relationship between fitness studios and industry suppliers. The data will help us create educational content, valuable programs, and additional business-building benefits to enhance profitability and build a stronger, more unified studio community.

In the modern fitness industry, nearly every single new product, advancement, or innovation has come from the supplier side. The products and services that fitness facilities of all types use to attract, retain, motivate or otherwise help clients achieve objectives – have almost entirely come from the vendor side of the industry.

 

 

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Research & Publications

To ensure a variety of perspectives the Association of Fitness Studios [AFS] canvassed it’s Advisory Council, vendor partners, and leading studio operators on trends they see growing or continuing in 2017.  Their responses were compiled and are presented in a 3-page document, attached. 

Research & Publications, Trends, Training, Marketing, Operations, medical, heart rate, sgt

This study builds on the 2015 Report that, for the first time in the fitness industry, identified and measured key financial elements of the studio business, with insight narrative provided by ClubIntel, the study’s author.

Regardless of where you’re positioned in the fitness industry, we trust the data in this Report will prove meaningful to you. The 60+ page Report identifies key data to answer fundamental questions to positively impact the bottom line for studio owners. 

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Research & Publications

Short on time but want specific real world applications pulled from AFS' leading marketing research?  

AFS Micro Research Reports take some of the most powerful information contained in our full reports and provide them to you in an easy to implement format! 

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Research & Publications
Looking for the ultimate way to gain a competitive advantage? The AFS 2016 Marketing Best Practices Research Report comes specifically as a result of listening to our members and identifying the #1 area they requested more information.
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Research & Publications

The 2014 Fitness Studio Industry Research Study provides baseline data on a variety of components that are inherent to the business of owning and operating a studio, regardless of discipline. 

In this report you'll learn answers related to how studio owners raised money to start their businesses, what types of disciplines are offered at their studios, certifications accepted, cost charged per session, and much more!

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Research & Publications

Studio Success is the ultimate guide to studio ownership.  A 200-page must-read, but broken down with key learning lessons after each chapter, for any owner or developer, it’s the most relevant book in the fitness industry.  

With 15 chapters, you'll identify how to start a business, marketing, financials, human resources, customer expectations, risk management and so much more!

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Research & Publications

Never before in the history of the fitness industry has a study been produced that measures the baseline operating and financial metrics of fitness studios - the fastest growing segment of the fitness facility industry.

Among the more interesting findings in this report: the impact of ClassPass, Groupon, and LivingSocial, how much studios pay front-line staff, measuring profitability on a per square foot basis, essential Key Performance Indicators (KPIs) and where studios are spending their money

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Research & Publications