Press Contact:
Brian Rosman
DOG AND A DUCK
brian@dogandaduck.com
323.443.7780
FOR IMMEDIATE RELEASE
WORLD GYM ATHLETICS PARTNERS WITH DYMATIZE TO CREATE NEW INDUSTRY STANDARD IN NUTRITION PROGRAMMING & EDUCATION
Los Angeles, California – May 16, 2019 - World Gym International, the iconic global brand for bodybuilding and seriously fun fitness, is adding a new nutrition platform to its thriving and rapidly expanding World Gym Athletics, known for its #FitnessTruth mantra. World Gym Athletics is an exclusive, studio-style, small group training program that combines the best of HIIT, Olympic lifting and functional training. Now, the most complete, balanced, inspirational, and fun training program in the world will also include integrated nutrition for athletes and coaches, powered by Dymatize, a global leader in athletic nutrition. The first-of-its-kind partnership for the industry features elements for athletes, gym & studio owners and coaches.
Dymatize and World Gym Athletics will offer a nutrition certification for coaches, created in partnership with Dr. Robert Wildman, Chief Science Officer at Dymatize and Doug Katona, COO and Director of Training & Operations at World Gym. Through the certification, coaches will learn about scientifically proven nutrition results for athletes of all abilities and levels. Once certified by World Gym Athletics and Dymatize, Coaches will be able to integrate nutrition content, plans and elements into their daily, weekly and monthly programming matrix at their gyms.
“You can’t build a house without a strong foundation and you can’t build the most comprehensive training program in the industry without nutrition education and programs,” said Doug Katona, COO and Director of Training & Education for World Gym. “Dr. Rob and his team at Dymatize share our vision to create a new nutrition and training paradigm.”
“World Gym Athletics and Dymatize share a science-based approach. We know what works and how to do it based on the most current scientific research in fitness and performance nutrition matched with consumer insight,” said Dr. Robert Wildman, Chief Science Officer at Dymatize. “By working hand-in-hand on nutritional education for coaches, we’ll help more people achieve their fitness and athletic goals faster and sustain a healthier life for the long-term.”
Dymatize will be providing partner support for all World Gym Athletics events including education, certification and leadership training. In addition, Dymatize will be supporting and sponsoring the World Gym Education and Training Team. World Gym Athletics Certifications are open to all fitness professionals, not just those at World Gym. Certification dates, overviews of the signature programs of World Gym Athletics and more are available at WorldGymAthletics.com.
Dr. Robert Wildman is also scheduled to be a featured speaker at the 2019 World Gym Convention at the Aria Resort & Casino in Las Vegas this September. The World Gym Convention is an annual event for World Gym owners, managers, prospective franchisees, and World Gym Athletics Coaches to learn about the latest tools, technology and programs available to World Gyms around the globe.
Full-service World Gym locations offering World Gym Athletics and stand-alone World Gym Athletic Training Centers will feature exclusive Dymatize products including signature protein powders, bars and more.
World Gym Athletics is currently deployed at select full-service World Gym locations and stand-alone World Gym Athletics training centers in the United States, Canada and Australia. Created as a stand-alone, yet complimentary brand, World Gym Athletics has a comprehensive marketing tool-kit available to help gym owners launch, promote and sustain their program, ranging from promotional videos, to signage to advertising, social media assets and more. Learn more about World Gym Athletics by watching this video.
Coaches, gym owners and prospective gym owners interested in World Gym Athletics can request more information at fitnesstruth@worldgym.com. For more information on World Gym International, including franchising please visit worldgym.com or follow @worldgymglobal and #FitnessTruth on social media.
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About World Gym International
The iconic World Gym brand was founded in 1976 by Joe Gold during the glory days of “Muscle Beach” in Santa Monica, CA when serious fitness collided with the world of Hollywood celebrities. Since then, World Gym has evolved into an internationally recognized brand that has captured the imagination of fitness enthusiasts around the globe. World Gym is dedicated to creating a network of ultimate workout destinations everywhere. With its headquarters located in southern California, World Gym currently has over 200 locations in 22 countries and territories, including Australia, Brazil, Canada, Cayman Islands, China, Costa Rica, Egypt, El Salvador, Germany, Guatemala, Hong Kong, India, Lebanon, Macao, Mexico, Pakistan, Russia, Saudi Arabia, South Korea, Taiwan, the UK, and the United States. To learn more about World Gym and franchise opportunities with this storied brand, please visit worldgym.com.
About Dymatize
Dymatize is committed to bringing athletes the most innovative and effective sports nutrition products available anywhere. With real science as the backbone for every product, Dymatize works with researchers and scientists from around the world to ensure products support resistance-training and fitness goals without compromising safety. Based in Dallas, Texas, and owned by Post Holdings, Inc., Dymatize manufactures all products in Good Manufacturing Practices (GMP) certified facilities and ensures only high-quality ingredients are used. All protein powders are Informed-Choice Certified to ensure they are tested to be banned substance free. For more information about Dymatize and its products, visit www.Dymatize.com.