NEWS RELEASE
SUCCEED! Virtual Conference Sets New Standard with Vendor-Focused Approach and Exceptional Engagement
"Vendor-Led Sessions Steal the Spotlight Proving the Power of Collaboration Between Vendors and Fitness Professionals"
(MINNEAPOLIS, MN - December 16, 2024) – The Fitness Business Association (FBA) is proud to announce the resounding success of its most recent SUCCEED! Virtual Conference + Innovation and Solutions Summit, which captivated fitness professionals and industry leaders alike. With an innovative vendor-centric approach, the event demonstrated the power of collaboration between brands and the fitness community, delivering unmatched value.
The conference attracted 5,600 visitors to its website throughout the event cycle, with an impressive 500 live participants engaging during the agenda days. Notably, 8 of the 10 most-watched sessions were vendor-led presentations, showcasing the FBA’s commitment to creating an environment where sponsors can thrive while delivering relevant, actionable content to attendees.
“This was a landmark moment for SUCCEED! and the FBA,” said Josh Leve, Founder & CEO of the FBA. “By embracing a vendor-first approach, we empowered our partners to share their expertise directly with our audience. The incredible reception to these sessions confirms that fitness professionals value insights from top industry brands as much as they do from educators. This success reflects the strength of our mission: to foster collaboration that drives growth for everyone in the fitness ecosystem.”
Among the standout sessions were dynamic presentations that addressed critical industry trends, practical strategies, and cutting-edge solutions. The event’s format allowed vendors to showcase their expertise while providing the audience with actionable takeaways—a win-win scenario that underscored the FBA’s innovative event strategy.
Sara Allen, FBA’s Vice President of Business Development, highlighted the impact of the vendor-driven format: “This event proved that when you put vendors at the forefront, you unlock immense value for attendees and sponsors alike. It’s not just about showcasing products, it’s about delivering solutions that resonate. The positive response from our audience validates the importance of this approach, and we’re excited to expand on this success in future events.”
The conference’s agenda also featured groundbreaking education sessions, expert panels, and keynote addresses, including a keynote from the American Council on Exercise and a fireside chat lead by Arketa. The seamless integration of vendor expertise and educational programming resulted in an engaging and impactful experience for all participants.
Recordings from the conference plus all upgrade perks are available by visiting www.fbasucceed.com
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About the FBA
The Fitness Business Association (FBA) is a community for fitness professionals pursuing excellence whereby you can build upon your technical certification with the fitness business principles necessary to elevate your skills and truly set you apart. The FBA hosts 3 Virtual Fitness Conferences a year called: SUCCEED!, advances the industry with the FBA Certification Program and provides premier association perks and benefits. Built upon legacy, credibility, and prestige, the FBA enjoys support from the most influential fitness companies & certifying organizations.
About SUCCEED! Conferences & Expos
Launched in May 2019 as an in-person event, and continuing with three virtual events a year, SUCCEED! the FBA Virtual Conference has drawn over 30,000 owners, operators, fitpros, and aspiring fitness business owners of all types. Up next is the SUCCEED! Virtual Conference, happening April 9-14, 2025.
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