NEWS RELEASE
American Council on Exercise (ACE) Renews Strategic Partnership with the Fitness Business Association
"The strong collaboration that has spanned years continues to empower fitness professionals with unparalleled education and engagement opportunities."
(MINNEAPOLIS, MN - January 14, 2025) – The Fitness Business Association (FBA) is thrilled to announce the renewal of its strategic partnership with the American Council on Exercise (ACE), extending a long-standing alliance dedicated to advancing fitness education, professional development, and industry standards.
This partnership reaffirms ACE’s position as a leading advocate for fitness professionals and the FBA’s mission to provide innovative business and educational resources to elevate the fitness industry.
Josh Leve, Founder and CEO of the FBA, celebrated the renewal: "Our partnership with ACE continues to exemplify what’s possible when two organizations share a passion for supporting fitness professionals. Together, we’re not only equipping fitness leaders with the tools to SUCCEED! but also fostering a community committed to growth and excellence. Renewing this partnership is a testament to the value we’ve built together over the years."
Sarah Beavins, Vice President of Sales and Marketing at ACE, shared her excitement about the continued collaboration: "ACE’s renewal as a strategic partner with the FBA highlights our shared dedication to empowering fitness professionals with the resources they need to thrive. Through this partnership, we are strengthening our collective impact on the fitness industry, providing top-tier education, opportunities, and innovation to professionals across the globe."
Enhancing Opportunities for Fitness Professionals
Key Highlights of the Partnership:
- SUCCEED! Virtual Conference Engagement: ACE will play a significant role in the April, August, and December 2025 SUCCEED! Virtual Conferences, including a fireside chat at the August event and a sponsored education track. ACE will also enjoy a complimentary virtual booth at every SUCCEED! event and access to exclusive lead-generation opportunities through attendee registration.
- Webinars and Micro-Learning Sessions: ACE will host impactful semi-live webinars and micro-learning sessions designed to showcase their expertise and initiatives while engaging directly with the fitness community.
- Email Marketing Campaigns: Both organizations will leverage their extensive networks to promote SUCCEED! registration and ACE initiatives through dedicated email blasts to their respective audiences.
Josh Leve emphasized the importance of the collaboration: "ACE’s commitment to professional development and education aligns seamlessly with the FBA’s mission. This renewed partnership empowers us to provide unparalleled opportunities for fitness professionals, setting them up for long-term success."
For more information about this partnership, visit www.fbafitness.com or www.acefitness.org.
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About the FBA
The Fitness Business Association (FBA) is a community for fitness professionals pursuing excellence whereby you can build upon your technical certification with the fitness business principles necessary to elevate your skills and truly set you apart. The FBA hosts 3 Virtual Fitness Conferences a year called: SUCCEED!, advances the industry with the FBA Certification Program and provides premier association perks and benefits. Built upon legacy, credibility, and prestige, the FBA enjoys support from the most influential fitness companies & certifying organizations.
About SUCCEED! Conferences & Expos
Launched in May 2019 as an in-person event, and continuing with three virtual events a year, SUCCEED! the FBA Virtual Conference has drawn over 30,000 owners, operators, fitpros, and aspiring fitness business owners of all types. Up next is the SUCCEED! Virtual Conference, happening April 9-14, 2025.
About ACE
Since 1985, the American Council on Exercise (ACE) has been the leading non-profit education and certification provider for health coaches and exercise professionals in the United States and around the world.
With more than 90,000 highly respected certified health coaches and exercise professionals, ACE Certified Professionals are on the ground daily helping people move, stay active and make lasting lifestyle behavior changes to build healthier communities.
Headquartered in San Diego, ACE collaborates with public health partners to educate people of all backgrounds about the importance of physical activity and other healthy lifestyle behaviors; advocates for public policies to increase physical activity opportunities; and supports scientific research that investigates the efficacy of behavior-change interventions and the effectiveness of exercise practices and trends.
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