NEWS RELEASE
Marbles Brain Body Fitness Joins the FBA as Silver Sponsor, Championing the Future of Cognitive and Physical Health
“This exciting new partnership introduces a revolutionary approach to fitness that blends brain health with movement, perfectly aligned with the FBA’s vision for innovation in wellness.”
(MINNEAPOLIS, MN – May 6, 2025) – The Fitness Business Association (FBA) is proud to welcome Marbles Brain Body Fitness as its newest Silver Sponsor, uniting two organizations committed to redefining what fitness means in today’s evolving health landscape.
Founded on the belief that optimal health extends beyond the physical, Marbles Brain Body Fitness is on a mission to empower older adults and aging populations through movement that trains both the brain and body. Their innovative programs are rooted in science, aiming to enhance cognitive function, prevent memory decline, and improve overall physical performance.
Josh Leve, founder & CEO of the FBA, shared his enthusiasm about the sponsorship: "We’re thrilled to welcome Marbles Brain Body Fitness to the FBA family. Their unique, research-backed approach addresses one of the most important conversations in our industry today: the connection between brain health and physical movement. This partnership reflects our commitment to spotlighting brands that are leading with innovation and purpose.”
As part of their Silver Sponsorship, Marbles Brain Body Fitness will contribute educational content, engage in virtual conferences, and connect with thousands of fitness professionals looking to expand their offerings in meaningful and evidence-based ways.
A Fitness Model Built for Longevity
Marbles Brain Body Fitness has gained attention for its groundbreaking group training model that blends physical exercise with cognitive challenges. Designed specifically for older adults and those seeking to improve memory, balance, and neurological health, their programs are guided by certified instructors and supported by ongoing research in brain-body integration.
"We are honored to join the FBA as a Silver Sponsor," said Marbles Founder & CEO, Cody Sipe. "This partnership allows us to reach a broader audience of fitness professionals who are eager to embrace a more holistic and scientifically grounded approach to health. We believe the future of fitness lies at the intersection of mind and body, and we’re thrilled to help lead that conversation with the FBA."
What’s Ahead
In the coming months, Marbles Brain Body Fitness will appear across multiple FBA touch points, including:
- Featured Webinar and Panel Discussion to educate fitness professionals on the science behind brain-body fitness.
- Participation in SUCCEED! Virtual Conferences where they’ll host educational workshops sessions and offer exclusive insight into their methodology.
- Special discounts and resources for FBA members interested in implementing Marbles programming in their own studios and communities.
This partnership opens the door for fitness professionals across the country to diversify their offerings, expand into the active aging market, and create a greater impact on their clients' overall health and longevity.
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About Marbles Brain Body Fitness
Marbles is the first ever "brain gym" franchise designed specifically to combat the growing brain health crisis among adults aged 50 and older. It's a groundbreaking dual-task training method that combines cutting-edge technology with engaging, science-backed exercises that simultaneously enhance cognitive function and physical fitness. Unlike traditional workouts, this approach has been proven to deliver superior results, making it a powerful tool for maintaining brain health and extending functional longevity. With millions of older adults projected to face Alzheimer’s disease or cognitive decline in the coming decades, brain health has become a top priority. These individuals actively seek effective, enjoyable solutions, and Marbles delivers with measurable improvements in just two to three 30-minute sessions per week.
Marbles Fitness is now expanding through franchising, offering a unique opportunity to be part of this rapidly growing brain health movement. With a turnkey facility model, low overhead, and full training and marketing support, franchisees are well positioned for success. The concept’s small footprint, placement in high traffic areas, and multiple revenue streams allow for efficient scaling, including the ability to open several locations within exclusive territories. Marbles is on a mission to make evidence based brain and body fitness accessible to aging adults across the country.
About the FBA
The Fitness Business Association (FBA) is a community for fitness professionals pursuing excellence whereby you can build upon your technical certification with the fitness business principles necessary to elevate your skills and truly set you apart. The FBA hosts 3 Virtual Fitness Conferences a year called: SUCCEED!, advances the industry with the FBA Certification Program and provides premier association perks and benefits. Built upon legacy, credibility, and prestige, the FBA enjoys support from the most influential fitness companies & certifying organizations.
About SUCCEED! Conferences & Expos
Launched in May 2019 as an in-person event, and continuing with three virtual events a year, SUCCEED! the FBA Virtual Conference has drawn over 32,000 owners, operators, fitpros, and aspiring fitness business owners of all types. Up next is the SUCCEED! Virtual Conference, happening August 13-18, 2025.
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