FOR IMMEDIATE RELEASE
SUCCEED! Ushers in a New Era of Virtual Education. Unveils a New Experience Layer for Its Virtual Conferences
Designed to support multiple event formats and partner-hosted events.
(Minneapolis, MN — December 30, 2025) — The Fitness Business Association (FBA) today announced the launch of a new experience layer within its SUCCEED! virtual conference platform. Built from FBA’s multi-year dataset across 20+ virtual conferences and tens of thousands of attendee interactions, the rollout is designed to help professionals preview, filter, and commit to education faster.
The feed-first interface introduces short-form previews, trending education, and sponsor activations. This new layer modernizes discovery while keeping the underlying conference engine flexible for different event structures based on audience needs and outcomes.
Message from the Founder
"We built a modern front door to professional education,” said Josh Leve, Founder & CEO, Fitness Business Association. “People don’t want to register blind, get overwhelmed, and waste their time sitting down to online education that doesn't make an immediate impact. With this new layer of engagement at SUCCEED!, you can step inside, sample instantly, and then choose the level of access that fits you, without friction.”
What’s New (and why it matters)
A live ‘event shell’ is always on.
Visitors land directly inside a scrollable event dashboard, not a traditional pre-event wall. They can preview sessions, see what’s trending, and explore. The result: faster discovery, higher intent, and less drop-off from curiosity to action.
A flexible access model = built for iteration.
The new platform is designed to support multiple event formats and packaging approaches, whether an event leans feed-first discovery, curated bundles, traditional tracks, or a hybrid. This gives SUCCEED! and its partners the ability to tailor each event’s structure to the audience, topic, and outcomes.
Now Available to Partners: Host your own virtual event on SUCCEED!
This new element of SUCCEED! supports sponsor integration through utility. Demos are now supported through tools, downloads, cheat sheets, and outcomes.
FBA is also making the SUCCEED! platform available to select sponsors and partners who want to host their own virtual experiences, powered by the same discovery-first environment and engagement layers. “Sponsors don’t just want exposure, they want outcomes,” said Leve. “This platform gives partners a place to teach, demonstrate, and activate in a way audiences use, while we handle the infrastructure, delivery, and measurement.”
What partners can launch on the SUCCEED! platform:
- Branded virtual summits (1–3 day, multi-session events)
- Education series / micro-events (monthly drops, live sessions + replays)
- Product education & training (guided learning experiences)
- Branded sponsor hubs inside SUCCEED! events (tools, downloads, demos, and curated resources)
Organizations interested in hosting a branded event or education series on the SUCCEED! platform can request a partner briefing and platform walk-through here.
Don't wait, take a look!
The SUCCEED! Event Experience is currently on-going. Anyone can jump in to explore session previews and the live dashboard. Options to go deeper are immediate and transparent.
Jump into the SUCCEED! Experience Feed. Learn more.
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About the FBA
The Fitness Business Association (FBA) is a community for fitness professionals pursuing excellence whereby you can build upon your technical certification with the fitness business principles necessary to elevate your skills and truly set you apart. The FBA hosts 3 Virtual Fitness Conferences a year called: SUCCEED!, advances the industry with the FBA Certification Program and provides premier association perks and benefits. Built upon legacy, credibility, and prestige, the FBA enjoys support from the most influential fitness companies & certifying organizations.
About SUCCEED! Conferences & Expos
Launched in May 2019 as an in-person event, and continuing with three virtual events a year, SUCCEED! the FBA Virtual Conference has drawn over 32,000 owners, operators, fitpros, and aspiring fitness business owners of all types. Up next is the SUCCEED! Virtual Conference, happening Apri 9-11, 2026.
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