NEWS RELEASE
MYZONE Joins AFS as Member and Sponsor
(OAKLAND, CA, CHICAGO, IL, September 7, 2016) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of MYZONE to its associate membership and sponsorship ranks.
MYZONE, one of the global fitness industry’s most prominent brands, is an accurate heart rate monitoring system that lets your members compete together and track exactly how hard they’re working. Now in over 3,000 health and fitness facilities worldwide, MYZONE leads the “wearables” category. 
“We’re thrilled that MYZONE has joined AFS,” said Josh Leve, AFS founder and CEO. “They are industry leaders who bring much more than just a product or service. They bring creativity, inspiration, and a true sense of what’s needed in the marketplace.”
Most importantly, MYZONE is specifically designed to maximize the revenue potential of each member or studio client. Physical activity from both inside and outside of the studio is wirelessly uploaded to a user, trainer, and owner cloud account, providing relevant data that can be accessed anywhere in the world.
The MYZONE system features apps, user accounts, and accessories with tracking, gamification, and member/client connectivity. It truly builds a community within the fitness facility with aids both member recruitment and retention through customer loyalty.
“We’ve known and watched Josh and AFS for several years now,” said Emmett Williams, MyZone president. “They’ve identified a market in fitness studios and proven they can deliver products, services and benefits that resonate with that market. We’re pleased to join the effort.”
That effort promises to be more than just a passive membership. MYZONE will be an active AFS sponsor contributing content, participating in the AFS onboarding process, and sponsoring industry research, including the annual AFS Studio Operating & Financial Benchmarking research project – currently under way.
“Every place MYZONE has shown up in the fitness industry, they’ve taken a leadership position,” said Leve. “Their products, systems, and marketing differentiation promise to quickly earn them “major player status” within the studio segment of the market.”
For more information on MYZONE please visit www.myzone.org.
About AFS
The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios. AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown. www.afsfitness.com
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