Do Corporate Wellness plans actually work? In my last article, I wrote about the rise of Workplace Health Promotion and, in doing the research, came up with some interesting factoids.
Strong evidence supports the effectiveness of WHP programs targeting smoking cessation, healthy nutrition, physical activity, and weight loss.
(MINNEAPOLIS, MN - September 18, 2024) – The Fitness Business Association (FBA) is thrilled to announce a partnership with the American College of Sports Medicine (ACSM), a global leader in sports medicine and exercise science. This strategic collaboration will combine the strengths of both organizations to enhance education, entrepreneurship, and innovation within the fitness industry.
What makes a brand break through the noise of the market and hold a place in the minds of its audience? Is it its branding elements? Slogans? Marketing tactics?
In this blog, we will break down what makes your fitness facility stand out and uncover the factors to consider when building a note-worthy brand.
(MINNEAPOLIS, MN - September 11, 2024) Players Health, leading provider of athlete safety and insurance solutions, has joined the Fitness Business Association (FBA) as a Silver-Level Sponsor. This partnership aims to bring enhanced safety, wellness standards, and risk management solutions across the fitness industry, fostering a safer environment for fitness professionals, gyms, studios, and their members.
The word franchise typically invokes thoughts of global brand names like McDonald's or 7-Eleven. While these well-known establishments are prominent giants in their categories, many owners should implement this franchise business structure into their small businesses—including fitness facilities!
If you are wondering what a business promoting healthy lifestyles can learn from a value-based burger operation, gear up because you are about to learn how to bottle your business’s secret sauce.
Interestingly enough, when searching for more fitness trends for 2024, something popped up that has moved into the top ten of new trends, out of the blue: Worksite Health Promotion. Wellness programs on steroids.
Employee health has long been a priority of business owners, large and small. As healthcare costs continue to escalate, the demand for worksite health promotion programs that improve workers' health and provide a return on investment has never been greater.
(MINNEAPOLIS, MN - September 4, 2024) – The Fitness Business Association (FBA) proudly announces that GymFit Financial, a leader in specialized financial solutions for the fitness industry, has joined as a Silver-Level Sponsor. This strategic partnership aims to empower fitness entrepreneurs by offering them unparalleled financial services designed to fuel business growth and long-term success.
As a Silver-Level Sponsor, GymFit Financial will engage with the FBA community through a series of high-impact initiatives over the next 12 months.
(MINNEAPOLIS, MN - August 27, 2024) – EZFacility, a global leader in fitness management software, has proudly joined the Fitness Business Association (FBA) as a Bronze-Level Sponsor. This strategic partnership underscores EZFacility’s commitment to supporting the growth and success of fitness businesses worldwide by providing cutting-edge tools and resources.
Through this collaboration, EZFacility and FBA aim to deliver unparalleled value to fitness professionals and entrepreneurs, driving innovation and efficiency in the industry.
(MINNEAPOLIS, MN - August 22, 2024) – The Fitness Business Association (FBA) is proud to announce the outstanding success of the latest SUCCEED! Virtual Conference, which drew nearly 2,500 registrants, including FBA members, and set new benchmarks for engagement and participation.
The event, held over six dynamic days, proved to be an unparalleled platform for fitness professionals, business owners, and industry leaders to connect, learn, and grow together.
When trainers or studio owners want to enhance their marketing to increase business, they are frequently asked to define their gym’s target audience.
Unfortunately, this question is often met with a non-confident or generic answer. In the modern fitness industry, it is imperative to not only know your target audience but also understand how to leverage their demographic attributes to best market and position your facility or services to them to grow long-term successfully.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.