Cognitive decline is one of the most alarming concerns facing our population and our industry. Alzheimer’s disease and other forms of dementia are on the rise, devastating individuals, families, and communities.
Fitness Business Blog
Friday, September 12, 2025
Friday, September 12, 2025
A wave is coming toward us, and how the fitness industry prepares for it can change our roles and businesses for decades ahead.
Friday, September 5, 2025
If you’re a personal trainer in a gym or an independent professional expanding your fitness brand, gathering reviews can significantly enhance your online visibility within your market. Over the last two decades, the landscape for marketing personal training services has transitioned from mailers to Facebook ads, and is now pivoting towards improved searchability across different platforms.
Monday, August 25, 2025
(Minneapolis, MN – August 25, 2025) – The Fitness Business Association (FBA) has officially closed another chapter of its flagship SUCCEED! Virtual Conference, bringing together fitness professionals from across the globe for six days of education, networking, and innovation.
This year’s SUCCEED! saw 9,400 visitors during registration and 1,400 active participants during the live event, with education on August 14 viewed nearly 700 times by attendees, marking the most engaged day of the conference.
Monday, August 18, 2025
(MINNEAPOLIS, MN – August 14, 2025) The Fitness Business Association (FBA) today announced the appointment of Efreleen Rose Barrameda as Executive Assistant, a role focused on sponsor delivery, CRM optimization, and event operations. Efreleen brings deep experience in administrative leadership, social content management, and end-to-end event support—capabilities that will streamline execution and amplify the value FBA delivers to members and sponsors.
Tuesday, July 15, 2025
(MINNEAPOLIS, MN – July 15, 2025) – The Fitness Business Association (FBA) is proud to announce a strategic partnership with Coach360, the premier niche fitness staffing and content media platform serving over 30,000 fitness professionals nationwide. This alliance brings FBA members unparalleled job resources, content to power their careers, networking opportunities, and an exclusive discount at Coach360’s upcoming Career Lab Summit live from TheFitExpo Anaheim
Wednesday, May 21, 2025
(MINNEAPOLIS, MN – May 21, 2025) – The Fitness Business Association (FBA) is proud to announce the launch of its Brand Ambassador Program, enlisting six of the industry’s most dynamic voices: Christine Conti, Tim Mauk, Dr. Erin Nitschke, Ruben Pereyra, Dr. Justine Roper, and Jenna Zaffino to help shape the future of FBA and SUCCEED!'s fitness education and community engagement.
Wednesday, May 14, 2025
(MINNEAPOLIS, MN – May 14, 2025) – The MedFit Education Foundation, a nonprofit dedicated to redefining preventive healthcare through medical fitness, has announced a groundbreaking strategic partnership with the Fitness Business Association (FBA), and its SUCCEED! Virtual Conference, to launch the Global MedFit Virtual Conference, set for October 2025.
The event will be fully hosted on FBA’s custom-built SUCCEED! virtual platform, which has powered the most successful online events in the fitness industry. As part of the agreement, FBA will provide complete end-to-end support including marketing, ticketing, sales, tech infrastructure, and live production.
Tuesday, May 6, 2025
(MINNEAPOLIS, MN – May 6, 2025) – The Fitness Business Association (FBA) is proud to welcome Marbles Brain Body Fitness as its newest Silver Sponsor, uniting two organizations committed to redefining what fitness means in today’s evolving health landscape.
Founded on the belief that optimal health extends beyond the physical, Marbles Brain Body Fitness is on a mission to empower older adults and aging populations through movement that trains both the brain and body. Their innovative programs are rooted in science, aiming to enhance cognitive function, prevent memory decline, and improve overall physical performance.
Tuesday, April 15, 2025
(MINNEAPOLIS, MN – April 15, 2025) – The Fitness Business Association (FBA) proudly announces the massive success of its most recent SUCCEED! Virtual Conference, which exceeded expectations in nearly every category, setting records for attendance, engagement, and energy from start to finish.
FBA is Right For Everybody
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.