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2015 Fitness Studio Operating & Financial
Benchmarking Report 

Never before in the history of the fitness industry has a study been produced that measures the baseline operating and financial metrics of fitness studios - the fastest growing segment of the fitness facility industry.

According to independent research, there are now over 100,000 fitness studios in North America, encompassing a variety of fitness disciplines including personal training, group exercise, Hi Intensity Interval Training, indoor cycling, yoga, Pilates, martial arts, and others. 

Among the more interesting findings in this report:

  • The impact of ClassPass, Groupon, and LivingSocial
  • How much studios pay front-line staff
  • How studio owners compensate themselves
  • Measuring profitability on a per square foot basis
  • The importance of space utilization for revenue growth
  • Average Retention/Attrition rates
  • Understanding the pricing matrix based on studio size
  • Essential Key Performance Indicators (KPIs)
  • Where studios are spending their money

The 2015 Fitness Studio Operating & Financial Benchmarking Report captures data from a critical mass of fitness studios of all types.  The results have been tabulated and segmented by studio discipline, square footage, and geography.


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