I recently asked a fitness studio owner how many total clients their space could hold. The response I received was "Probably around 150, but I’m not really sure." I used the Client Capacity Formula found in AFS research to arrive at 278 clients. Twice what he originally thought - he was shocked!
Marketing Coach, Susan K. Bailey Marketing
The Latest Studio Research & How to Apply it - Video Series!
6, 10-Minute Video Sessions on the key findings every aspiring or current owner needs to know.
6 Steps to Gaining a Competitive Advantage with AFS
AFS provides the insights, data and strategies our members need to make better business decisions.
Industry Leading Research Data
AFS market research can't be found anywhere else! Our exclusive reports empower you to make decisions with reliable data.
Optimize Your Performance
Do you know how many clients your studio can handle? What revenue you should generate? Learn the metrics to track and measure.
Reduce Complexity and Risk
Dramatically increase your odds of success by adopting best practices from the most successful studios nationwide.
Strategies That Produce Results
Short on time? Get specific advice you can easily plug into your business, from experienced industry leaders.
Beat the Competitive Landscape
Make practical decisions about pricing and promotions, weed out fads and get ahead of trends.
Insight into Your Target Market
Understand your consumers and their behavior. Implement the most effective programming to position your studio for maximum success.
AFS Premier members receive all our research data included in their membership!
Industry Leading Market Research Reports
AFS conducts extensive annual research on the fitness studio market, uncovering trends, and strategies you can apply to your business. What do you pay your trainers, instructors, front-line staff? What’s your revenue per square foot? Stay one step ahead in a very competitive landscape.
Research On the Fitness Studio Industry
AFS research and other outlets report the fitness studio community continues to thrive. Uncover the data ranging from personal training to martial arts to Pilates and yoga – find out how various fitness disciplines are faring and how they’re projected to do.
Consumer Attitudes Report
Market research is a critical component of any business. Find out what consumers think of studios. Learn how your studio can be made more credible in their eyes and how your AFS membership can enhance your prestige and credibility – and thereby help you attract new members and clients.
The Inherent Value of Market Research
Industry associations by their very nature are formed to provide a collective voice to help an industry grow, to protect it from damaging legislation, and to provide you with the knowledge, resources and a voice that will allow you to achieve your goals.
"As a studio owner/operator who is considering whether it’s worth it to join AFS, and just as importantly, contribute to industry research initiatives, I would say to you, it’s one of the best investments you can make in your business, as well as in yourself as a professional."