About The Abs Company
The Abs Company makes high quality, innovative commercial abdominal and functional training exercise equipment focused on the development of core-based functional strength. Products include brands such as Ab Coaster, TireFlip 180, Ab Solo, X3S Bench, and the Abs Bench and are used in over 10,000 commercial fitness centers and in millions of homes in 40+ countries worldwide.
The Abs Company is committed to making exciting, unique equipment for all levels of fitness training, from beginner to elite, to keep members excited and coming back for more.The Abs Company if focussed on the Lifecycle of a Member - beginner to advanced - because we truly believe that Fitness Changes Lives! The Abs Company also assists studios and health clubs in the design and layout of space dedicated exclusively to core training, one of the primary reasons why people join a fitness facility. This is especially important in the studio space where revenue per square foot is a high priority.
The Abs Company was founded in 2006 by Don Brown and Sean Gagnon. Prior to The Abs Company, Mr. Brown started and owned a small chain of Health Clubs in New Jersey where Mr. Gagnon was his lead trainer and partner in the chain. Sensing a need for a single source Ab equipment provider, Brown and Gagnon decided to focus on providing innovative core training products for the commercial fitness market.
After inventing some of the most successful fitness products in history, including the AB ROLLER® the AB COASTER® , the founders of The Abs Company assembled a complete line of innovative and effective equipment, with brands including: Ab Coaster, Ab Solo, Abs Bench, Target Abs, and more. In more recent years, with the addition of products like the innovative TireFlip 180, X3S Bench, Impact Cages and Battle Rope St, The Abs Company has become a true one-stop-shop for Core and Functional Training equipment, supporting gym members throughout the entire Lifecycle of a Member.
The Abs Company In the Fitness Community
We support the fitness studio community with innovative products, programming and education that support your members at any stage of their fitness journey, from the beginner new to working out, to the more advanced athlete - The Abs Company has your training solution. We believe, like you, that Fitness Changes Lives and want to provide you with the tools and programming to accomplish this mission.
Connect with The Abs Company
AFS members receive special pricing on many products and services.
Connect with a The Abs Company representative to learn more about these opportunities!
Save the entire cost of your AFS membership and drive more revenue simply by doing what you do every year!
- Attend a conference or event
Discounts to Perform Better, EMPOWER, NSCA, NorCal Fitness Summit, Club Industry and more!
- Equipment & accessories to fill your space
Discounts from TRX, Power Systems, Perform Better, MYZONE, MERRITHEW and more
- Save on CEC/CEU courses & certifications
From NASM, AFAA, NSCA, FAI, NCCPT and more, we save you money on your continuing education.
- Better market your business
Complementary Facebook Advertising Credit, Demographic Analysis with Marketing Plan and 60-minute Coaching Call
- Find qualified instructors/trainers
Through a turnkey program offered by AFAA/NASM, join thousands getting top talent. 100% free for qualifying facilities
- Website and logo design to get noticed
Comprehensive design solutions that will create the online impression you need
- Legal set-up, tax documents and bookkeeping services
AFS has partnered with LegalZoom, along with JETRO and Associates, a cloud based CPA firm for all your back-end business needs
- Software & technology to stay organized and grow
Discounts from MINDBODY, EZFacility, OneFitStop, ZipWhip and more
Want to see how AFS can save you thousands of dollars each year? Use our tool to Calculate Your Savings