Proudly Representing the Fitness Studio/Gym Community
OVER 100,000 BUSINESSES
Where Passion Becomes Career
Recommended by over 60 of the most respected and influential fitness companies and organizations,
including all leading certifying bodies
It's Working
Industry research proves AFS members make more money and out perform non-members.
$31,500
AFS members earn $31,500 more per year compared to peers with same-size facilities.
$141
AFS members are better at engaging and retaining clients, generating an extra $141 more profit per client.
News & Trending Topics

The SUCCEED! Virtual Conference & Expo Huge Success with Thousands of Attendees
AFS' Virtual Conference & Expo called SUCCEED! holds its 2nd Virtual Conference and attracts thousands of attendees. Check out the sessions and upgrade to watch them all!

AFS Releases Reopening Guidelines for all Fitness Studios
Keeping your clients safe is as important as welcoming them back to your facility. AFS is proud to provide the following key safety principles to keep your clients and staff fit and healthy.

How To Use Social Media to Drive Your Fitness Business
AFS and Punchpass provide advice and tools on how to engage your community and keep your business thriving by maximizing your social media savvy.

Top 10 Ways to Stay in Touch With Your Members During COVID-19
In the middle of this current health crisis, it's so important to remember that your members are still out there, needing direction and guidance on keeping fit.

Managing Your Profits and Expectations in a Tough Economy
Now is time to revise your budget or review your latest profit and loss statements. The reality is that your budgets need to be tighter than ever.

Virtual Fitness Classes: Safety Tips for Home Workouts
When performing any physical activity – whether at home, at a park, at work, or in a fitness facility – there is always an inherent risk of injury.