Raise your national profile as a fitness professional

Application season has closed. Check back soon for 2021

Awarded at SUCCEED! 
The AFS Business Convention and Expo 

Elevate your position in the fitness industry and your community like never before.  Leverage your award to garner media attention, and universal acclaim as you and/or your business achieves the highest honor awarded by AFS.  

Learn more about SUCCEED!


Awards to apply for: 

Fitness Business of the Year 

The AFS Fitness Business of the Year represents a studio or gym that excels in all areas of business, and whose owner has demonstrated the ability to create unsurpassed customer experiences, dedicated staff, motivated clients and leadership in their community.

Influencer of the Year 

The AFS Influencer of the Year is an individual who has significantly contributed to the health and well-being of society through various communication vehicles to enhance the value of fitness in a manner that stimulates and motivates participation.


Why Apply? 

For the Prestige and Recognition 

Showcase this honor to your members and community!  Align your talents with AFS - the most trusted, fastest-growing association in the fitness industry - and the only association solely dedicated to your fitness business success.

To Spread Your Message

As a leader and influencer, you have a story to tell to help others be successful – reach hundreds of thousands through our partnerships and our own dialed in audience!

For the Earned Respect of the Entire Fitness Industry

You work hard, really hard. With partnerships with nearly 70 of the most influential fitness companies, including all leading certifying bodies - your story will be told to a massive number of leading professionals. 



Benefits to Winners 

  • Complimentary registration to SUCCEED! The AFS Business Convention and Expo
  • Free 1-year AFS membership 
  • Glass award showcasing your accomplishment
  • Major press opportunities through the Wall Street Journal, US News, New York Times and others
  • Press opportunities via fitness media outlets and over 70 AFS partners
  • Feature story on the AFS home page and all electronic newsletters 
  • New business opportunities and increased recognition through your affiliation with AFS  
  • More benefits being announced soon!



Past Award Winners

Read the 2019 Press Release