When operating a fitness business owners typically concentrate on obtaining and training clients. Surviving is the first priority. As the business becomes more successful, the owner can find that most of their time is devoted to training clients and little time or energy is left over to develop systems and market the business.

Even worse, the owner may feel trapped training as many clients as possible to survive. Studio owners may feel they are unable to move clients to new trainers because other trainers will not hold to their high standards of training. They become stuck working 50 plus hours a week and lose any personal life they may have had before owning a studio.


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