About American Specialty Health Fitness

Obtain more members and more revenue through ASH Fitness. ASH Fitness contracts with fitness studios to attract new members and reimburse fitness studios for the membership or sessions.

IMPORTANT: This webpage is not part of the ASH website, but a profile page build for members of the Association of Fitness Studios.  Should you need to get in touch with ASH, please visit their contact page.

ASH Fitness contracts with over 100 health plans and employer groups nationally and has access to over 150 million eligible members.

  • There are no application or contract fees
  • Turnkey application process
  • Opportunity to attract hard-to-reach market segments
  • Free fitness studio listing in directories seen by millions of members Programs available to participate in: 
    • 1. Active&Fit: members ages 18-64
    • 2. Silver&Fit: Medicare eligible members 65+
    • 3. ExerciseRewards: members ages 18-64

Join the ASH Network for FREE!

To unlock this exclusive offer, login or become an AFS Member.


Founded in 1987, ASH provides musculoskeletal provider network management, fitness/exercise programs, health management programs, and consumer health services for health plans as part of their plan sponsor solutions. Since its inception, ASH has launched more than a dozen programs, crafting each of these programs within the organization to meet needs and demands of the marketplace.

Today, ASH’s fitness programs serve more than 5 million members. ASH Fitness has been providing its ExerciseRewards Program since 2006, its Silver&Fit Program since 2007, its ChooseHealthy Affinity Discount Program since 1999, its FitnessCoach Program since 2007, its Active&Fit Program since 2009, and its Active&Fit Rewards and Active&Fit Direct Programs starting in 2017.

American Specialty Health Fitness In the Fitness Community

American Specialty Health Fitness (ASH Fitness) offers fitness programs that improve the fitness and exercise levels of participating members. Services include fitness club networks, exercise center networks, home fitness programs, special programming at fitness clubs, reward programs, Internet tools, and performance/data management. ASH Fitness has become a market leader in the fitness industry by offering the following fitness benefit programs:

  • Silver&Fit, one of the most innovative and competitive senior fitness programs available in the market
  • FitnessCoach, offered to the Medicare plan’s special needs population (SNP) or dual-coverage program (Medicare and Medicaid or Medi-Cal) beneficiaries
  • Active&Fit, a fitness and exercise program for commercial members
  • Active&Fit Direct, a member self-pay fitness program
  • ExerciseRewards, a comprehensive exercise and activity incentive and rewards program

The fitness programs include fitness benefit programs for commercial, Medicare, and special needs populations, as well as exercise incentives programs. ASH Fitness and associated products are wholly-owned subsidiaries or product brands of American Specialty Health Incorporated (ASH).


Save the entire cost of your AFS membership and drive more revenue simply by doing what you do every year!

  • Attend a conference or event
    Discounts to SUCCEED!, Perform Better and more!
  • Equipment & accessories to fill your space
    Discounts from TRX, Power Systems, Perform Better, MYZONE, MERRITHEW and more
  • Save on CEC/CEU courses & certifications
    From NASM, AFAA, NSCA, FAI, NCCPT and more, we save you money on your continuing education.
  • Better market your business
    Complementary Facebook Advertising Credit, Demographic Analysis with Marketing Plan and 60-minute Coaching Call
  • Find qualified instructors/trainers
    Through a turnkey program offered by AFAA/NASM, join thousands getting top talent. 100% free for qualifying facilities
  • Website and logo design to get noticed
    Comprehensive design solutions that will create the online impression you need
  • Tax preparation and bookkeeping services
    AFS has partnered with JETRO and Associates, a cloud based CPA firm for all your back-end business needs
  • Software & technology to stay organized and grow
    Discounts from MINDBODY, EZFacility, OneFitStop, ZipWhip and more


Want to see how AFS can save you thousands of dollars each year? Use our tool to Calculate Your Savings