About FinFit Life

At FinFit Life, we believe there is no true fitness without financial fitness. That’s why we’re changing the way people understand fitness— by helping them make healthier physical, financial, and professional decisions.


Life Insurance that Rewards Healthy Living - Get Your Free Quote

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Our founder, Howard Sharfman, came up with the idea for FinFit Life while attending a spin class. Since then, FinFit Life has been invariably tied to the Fitness Industry.

Our alliance with John Hancock means our business owners can bring the best-in-class financial products and services to Fitness Studios throughout the U.S.

FinFit Life In the Fitness Community

FinFit Life supports the fitness community by providing financial products that help protect the business owner's financial security while offering an innovative wellness program that rewards living a longer, healthier life. Our culture is driven by health-conscious individuals looking to make simple changes to improve their lives and the lives of others.


Save the entire cost of your AFS membership and drive more revenue simply by doing what you do every year!

  • Attend a conference or event
    Discounts to SUCCEED!, Perform Better and more!
  • Equipment & accessories to fill your space
    Discounts from TRX, Power Systems, Perform Better, MYZONE, MERRITHEW and more
  • Save on CEC/CEU courses & certifications
    From NASM, AFAA, NSCA, FAI, NCCPT and more, we save you money on your continuing education.
  • Better market your business
    Complementary Facebook Advertising Credit, Demographic Analysis with Marketing Plan and 60-minute Coaching Call
  • Find qualified instructors/trainers
    Through a turnkey program offered by AFAA/NASM, join thousands getting top talent. 100% free for qualifying facilities
  • Website and logo design to get noticed
    Comprehensive design solutions that will create the online impression you need
  • Tax preparation and bookkeeping services
    AFS has partnered with JETRO and Associates, a cloud based CPA firm for all your back-end business needs
  • Software & technology to stay organized and grow
    Discounts from MINDBODY, EZFacility, OneFitStop, ZipWhip and more


Want to see how AFS can save you thousands of dollars each year? Use our tool to Calculate Your Savings