Emmett Williams of MYZONE discusses the way that wearable devices help motivate studio members, and the growth of the wearable industry.
About MYZONE
MYZONE is a wearable technology platform that is designed to increase the lifetime value of your member. MYZONE uses live in club heart rate tracking, smartphone based gamification, and socialmedia mechanisms to track, incentivize and keep your members accountable to the effort they apply. It is this digital engagement that enhances their brick and mortar experience, building value in the personal training experience, while also helping the member with their initial on boarding and continued engagement in exercise.
History
Launched in 2011, MYZONE technology was created as a way to accurately provide engaging and motivational experiences to support behavior change that make exercise habits stick. Unlike other wearable technology, MYZONE was developed by experts in the fitness industry who understand the gym consumer and the gym operator. As MYZONE approaches its 5thanniversary, it is known as a leader in the new and growing field of current wearables. MYZONE technology is currently installed in more than 3,000 health clubs with offices in the United States, United Kingdom and Australia.
Relevant Information
Webinar: Coaching with Heart Rate Technology: Creating Rock Stars within Your Fitness Staff
The Benefits of Training in Various Heart Rate Zones
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