About Myzone

Myzone is a wearable technology platform that is designed to increase the lifetime value of your member. Myzone uses live in club heart rate tracking, smartphone based gamification, and social media mechanisms to track, incentivize and keep your members accountable to the effort they apply. It is this digital engagement that enhances their brick and mortar experience, building value in the personal training experience, while also helping the member with their initial on boarding and continued engagement in exercise.  

Receive 2 Months of Free Licensing! ($300 value)

To unlock this exclusive offer, login or become an AFS Member.


Launched in 2011, Myzone technology was created as a way to accurately provide engaging and motivational experiences to support behavior change that make exercise habits stick. Unlike other wearable technology, Myzone was developed by experts in the fitness industry who understand the gym consumer and the gym operator. As Myzone approaches its 5th anniversary, it is known as a leader in the new and growing field of current wearables. Myzone technology is currently installed in more than 3,000 health clubs with offices in the United States, United Kingdom and Australia.

Myzone In the Fitness Community

Myzone supports studios by providing a tailored platform used to engage members via coach accountability, personal goal setting, gamification and social recognition.  The technology allows studios to expand their reach from just brick and mortar to a digital platform, thus creating a greater aggregate value of being a client. This also allows personal trainers to keep track of their clients and encourage when working outside of the facility.

Advice on heart rate training and wearables
Ron Sobiek
Business Development
Ron Sobiek has been in the fitness industry for more than 13 years with experience in operations, marketing and management of health clubs. He was one of the founding members of the global wearable technology brand Mzyone INC and currently serves as a Business Development Manager for the company.

Connect with Myzone

AFS members receive special pricing on many products and services.

Connect with a Myzone representative to learn more about these opportunities!


Save the entire cost of your AFS membership and drive more revenue simply by doing what you do every year!

  • Attend a conference or event
    Discounts to SUCCEED!, Perform Better and more!
  • Equipment & accessories to fill your space
    Discounts from TRX, Power Systems, Perform Better, MYZONE, MERRITHEW and more
  • Save on CEC/CEU courses & certifications
    From NASM, AFAA, NSCA, FAI, NCCPT and more, we save you money on your continuing education.
  • Better market your business
    Complementary Facebook Advertising Credit, Demographic Analysis with Marketing Plan and 60-minute Coaching Call
  • Find qualified instructors/trainers
    Through a turnkey program offered by AFAA/NASM, join thousands getting top talent. 100% free for qualifying facilities
  • Website and logo design to get noticed
    Comprehensive design solutions that will create the online impression you need
  • Tax preparation and bookkeeping services
    AFS has partnered with JETRO and Associates, a cloud based CPA firm for all your back-end business needs
  • Software & technology to stay organized and grow
    Discounts from MINDBODY, EZFacility, OneFitStop, ZipWhip and more


Want to see how AFS can save you thousands of dollars each year? Use our tool to Calculate Your Savings