By Josh Leve, AFS Founder & CEO
After several months of planning, prepping, designing, and analyzing the data, I'm proud to announce that the AFS 2016 Fitness Studio Marketing Best Practices Research Report is here!
We surveyed hundreds of studio owners across the country - identified the successful strategies - and provide them to you, in this report. The first-ever market research of its kind for the fitness studio community! (Can you tell I'm excited?)
Throughout the years, all of us at AFS have identified that industry leading market research specifically for the fitness studio community is one of our biggest priorities. This was true with our 2014 Fitness Studio Industry Research Study along with our 2015 Fitness Studio Operating & Financial Benchmarking Report - both reports, a first for the fitness industry!
This new report comes specifically as a result of listening to our members and identifying the #1 area they requested more information. It was a major point of emphasis for us to find the trend data and successful strategies used by others so our members can evaluate these systems and apply them in their own businesses.
I'd like to extend a huge thank you to Stephen Tharrett and Mark Williamson for their tireless efforts in analyzing the data and putting together an outstanding report. And a special thanks to Chuck Leve and our designers who read, re-read, and then read this report again to ensure we put out the best possible product.
While the main research report is just over 50 pages - we're taking it a step further and breaking down the key areas into individual micro reports! Pulling some of the most important data points and building 6-8 pages of actionable items for you to implement directly into your business! Topics will include:
- The 5 Must-Know Formulas Every Studio Owner Needs to Know - Available Now!
- Pricing Benchmarks & Guidelines
- Market Differentiation
- The Business Life Stages & Where You Fall
- Marketing on a Limited Budget
- The Marketing That’s Working & Not Working
- Developing a Marketing Plan
Josh Leve is responsible for the strategic development and growth of the Association of Fitness Studios. Josh brings more than 10 years of sales, consulting, advertising, marketing, operations, and retail experience to AFS and has spent more than a decade in the fitness industry.