About Live Oak Bank

As an aspiring or existing fitness center owner, you’ve dedicated your time, energy and resources to opening a new gym or acquiring additional locations. Why settle for working with vendors and partners that don’t fully understand your business or share your level of commitment? Most banks and lenders try to meet the unique needs of your fitness center business by using traditional loans that work for any small business. We do things differently. 

Access a Free Knowledge Bank

To unlock this exclusive offer, login or become an AFS Member.


Once you’ve identified an ideal location and the right franchise or business model, your next step should be connecting with our fitness center lenders to explore your loan options. Our lending experience and industry knowledge allow us to deliver a streamlined loan process that will save you time and money while positioning you to achieve your business goals.

At Live Oak Bank, our mission is to create an unprecedented banking experience for small business owners nationwide through service, technology and our unique industry approach. Live Oak is not your traditional bank. Because our leaders are innovators in finance and technology, we bring efficiency and excellence to the lending process. We believe deeply in personal service and taking care of our customers throughout the life of their loan. 

Live Oak Bank In the Fitness Community

We are one of the nation’s top originators of small business loans primarily because our expertise in specific industries enables us to lend to business owners who haven’t had access to capital in the past. We’re proud to be at the forefront of building the backbone of our country, small business.

Our team does one thing every day – provide loan solutions for fitness centers around the country. How does this benefit you? Our time working together will be spent making sure that we understand your unique business opportunities rather than you getting us up to speed on how your industry works. Because we already have in-depth knowledge of fitness centers and experience working with owners, we can offer you a simpler loan process.


Save the entire cost of your AFS membership and drive more revenue simply by doing what you do every year!

  • Attend a conference or event
    Discounts to SUCCEED!, Perform Better and more!
  • Equipment & accessories to fill your space
    Discounts from TRX, Power Systems, Perform Better, MYZONE, MERRITHEW and more
  • Save on CEC/CEU courses & certifications
    From NASM, AFAA, NSCA, FAI, NCCPT and more, we save you money on your continuing education.
  • Better market your business
    Complementary Facebook Advertising Credit, Demographic Analysis with Marketing Plan and 60-minute Coaching Call
  • Find qualified instructors/trainers
    Through a turnkey program offered by AFAA/NASM, join thousands getting top talent. 100% free for qualifying facilities
  • Website and logo design to get noticed
    Comprehensive design solutions that will create the online impression you need
  • Tax preparation and bookkeeping services
    AFS has partnered with JETRO and Associates, a cloud based CPA firm for all your back-end business needs
  • Software & technology to stay organized and grow
    Discounts from MINDBODY, EZFacility, OneFitStop, ZipWhip and more


Want to see how AFS can save you thousands of dollars each year? Use our tool to Calculate Your Savings