About Muscle Up Marketing

Muscle Up Marketing specializes in creating and executing localized omnichannel marketing campaigns for health clubs and studios across the United States and Canada. Their emphasis on providing best-in-industry service and creating a hassle-free marketing experience has helped them quickly grow their client roster to over 1,000 businesses and be named as one of the Fastest Growing Companies in America three consecutive years (Inc. Magazine, 2015-2017).

When it comes to lead generation, nobody offers a more robust product and service offering than Muscle Up Marketing. A small sampling of their services are: mobile geo-targeting, target display ads, social media management, highly targeted direct mail, grassroots print, text messaging, call tracking, and email marketing.

This business is not currently offering special savings. Check our Savings & Programs section for other opportunities.


Founded in 2011 with a motto of "Less Hassle. More Members.", Muscle Up Marketing was built to take the burden of marketing off the shoulders of fitness and studio owners. They have blazed trails in the fitness industry since, earning several accolades, including: Inc 5000 Winner (three times), Best Place To Work In Atlanta, Atlanta Pacesetter Award, and more. They refuse to become complacent and work just as hard to take care of all of their clients, whether they have been with them six weeks or six years.

Muscle Up Marketing In the Fitness Community

Our industry-specific knowledge allows us to guide club and studio owners down the right path to ensure a successful marketing campaign and avoid the guessing game. In addition, our diverse offering and best-in-industry service help save our clients time, so they can focus on running their business.


Save the entire cost of your AFS membership and drive more revenue simply by doing what you do every year!

  • Attend a conference or event
    Discounts to SUCCEED!, Perform Better and more!
  • Equipment & accessories to fill your space
    Discounts from TRX, Power Systems, Perform Better, MYZONE, MERRITHEW and more
  • Save on CEC/CEU courses & certifications
    From NASM, AFAA, NSCA, FAI, NCCPT and more, we save you money on your continuing education.
  • Better market your business
    Complementary Facebook Advertising Credit, Demographic Analysis with Marketing Plan and 60-minute Coaching Call
  • Find qualified instructors/trainers
    Through a turnkey program offered by AFAA/NASM, join thousands getting top talent. 100% free for qualifying facilities
  • Website and logo design to get noticed
    Comprehensive design solutions that will create the online impression you need
  • Tax preparation and bookkeeping services
    AFS has partnered with JETRO and Associates, a cloud based CPA firm for all your back-end business needs
  • Software & technology to stay organized and grow
    Discounts from MINDBODY, EZFacility, OneFitStop, ZipWhip and more


Want to see how AFS can save you thousands of dollars each year? Use our tool to Calculate Your Savings