About Name.com

Creating a website is an important part of marketing and growing your fitness business, and now there are domain names that can make your online presence stand out. Rather than settling for a generic domain name like .COM or .NET, you have options specific to you, like .FITNESS, .TRAINING, .TEAM, and .COACH.

These domains allow you to register your full business as a domain name, like www.artof.fitness or www.fasttwitch.training. There's great availability in fitness related not-com names so there's a good chance you'll get the name you want.

Donuts is a domain name WHOLESALER. Donuts is an Internet registry, managing the largest number of top-level domain names ("not-coms") in the world. We operate more than 180 of the Internet’s new not-coms (with more to come) for the public to use when launching a website. This evolution to the Internet space provides new choices, enabling businesses and individuals the option to secure short, relevant and meaningful domain names. 

Name.com is a domain name RETAILER. Name.com is an ICANN-accredited domain name registrar. In addition to great pricing and a commitment to world-class customer service, web hosting, email, website builder, premium and expired domain names, and SSL certificates. They are providing you with this fantastic offer.

Name Kitchen is for INSPIRATION. Name.Kitchen is a site Powered by Donuts Inc., and geared toward entrepreneurs scratching their heads for ideas.


Learn More:

The New Trend in Website Names

Art of Fitness

Website Articles

Companies are ditching their dot com domains

Why these businesses broke up with dot com

Why these businesses broke up with dot com part 2


This business is not currently offering special savings. Check our Savings & Programs section for other opportunities.


Founded in 2010 by domain name industry veterans and capitalized by some of the world’s most prestigious funders, Donuts has firmly assumed leadership of the largest and most extensive expansion of Internet namespace in history, empowering brands and people with the ability to be creative and authentic with domain names. The creation of Donuts was made possible by ICANN's new gTLD expansion program.

This program allowed for the expansion of Internet namespace beyond the familiar .com, .net, .org, etc... In 2011 Donuts raised over $100 million in venture capitalist funding and applied to ICANN for 307 new domain name endings (called "not-coms"). In September 2012, Donuts was ranked #14 in the Wall Street Journal's Top 50 Start-Ups. Since the release of new domain name endings to the public in 2014, more than 2,000,000 meaningful, memorable, and specific not-coms have been registered. Everything from .ACADEMY to .ZONE. Among the 196 not-com endings Donuts has secured and runs today, are several fitness and sports related ones such as, .FITNESS, .TRAINING, .COACH, .RUN, .TENNIS, .GOLF, and many others.  

Name.com In the Fitness Community

Donuts fits in the studio community because we offer meaning domain name endings specific to the fitness studio community. Fitness studios can now have a web address that completely reflects their business. Instead of www.mystudio.com, there's now the option to be www.mystudio.fitness or www.mystudio.training, or www.mystudio.coach. New fitness and sports related domain name endings are a perfect fit for the fitness studio community.


Save the entire cost of your AFS membership and drive more revenue simply by doing what you do every year!

  • Attend a conference or event
    Discounts to SUCCEED!, Perform Better and more!
  • Equipment & accessories to fill your space
    Discounts from TRX, Power Systems, Perform Better, MYZONE, MERRITHEW and more
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    From NASM, AFAA, NSCA, FAI, NCCPT and more, we save you money on your continuing education.
  • Better market your business
    Complementary Facebook Advertising Credit, Demographic Analysis with Marketing Plan and 60-minute Coaching Call
  • Find qualified instructors/trainers
    Through a turnkey program offered by AFAA/NASM, join thousands getting top talent. 100% free for qualifying facilities
  • Website and logo design to get noticed
    Comprehensive design solutions that will create the online impression you need
  • Tax preparation and bookkeeping services
    AFS has partnered with JETRO and Associates, a cloud based CPA firm for all your back-end business needs
  • Software & technology to stay organized and grow
    Discounts from MINDBODY, EZFacility, OneFitStop, ZipWhip and more


Want to see how AFS can save you thousands of dollars each year? Use our tool to Calculate Your Savings