About Nor Cal Fitness Summit

Nor Cal Fitness Summit brings fitness professionals, trainers and entrepreneurs together with one single intention: to target the typical headaches and growing pains of running an independent fitness business and solve them the smart way.

No matter how hard we work, there are always hurdles to overcome. 

Whether your income isn’t where you would like it to be, or you never seem to have enough time to grow, or find growing your client base challenging, you will find not just answers, but also solutions to your challenges at the Nor-Cal Fitness Summit.


This business is not currently offering special savings. Check our Savings & Programs section for other opportunities.


Founder of the Nor-Cal Fitness Summit, Khaled Elmasri moved to the U.S. from the Middle East at 5 years old. Not knowing how to speak English, not having many friends growing up, feeling alone and connected to anything or anyone, he started making risky choices so that I could fit in and belong.

Everything he felt at 5 are what many of you, the fitness entrepreneurs/ personal trainers feel now. Nor-Cal Fitness Summit allows him to bring people together and create a community where no one is alone. Where many are going through the same challenges and have a safe environment to share their struggles.

Trainers will connect, learn, and master both fundamental and advanced strategies (lead generation, marketing, sales, and social media) designed specifically for the personal trainer.

Nor Cal Fitness Summit In the Fitness Community

For the Nor-Cal Fitness Summit 2016, we have put together a panel of leading fitness industry experts who will be showing you the secrets of their success over the weekend. Not only is this a chance to pick the brains of world leaders in their field—it’s also a huge opportunity to lean how you can apply their experience to your business for revenue-boosting results.


Save the entire cost of your AFS membership and drive more revenue simply by doing what you do every year!

  • Attend a conference or event
    Discounts to SUCCEED!, Perform Better and more!
  • Equipment & accessories to fill your space
    Discounts from TRX, Power Systems, Perform Better, MYZONE, MERRITHEW and more
  • Save on CEC/CEU courses & certifications
    From NASM, AFAA, NSCA, FAI, NCCPT and more, we save you money on your continuing education.
  • Better market your business
    Complementary Facebook Advertising Credit, Demographic Analysis with Marketing Plan and 60-minute Coaching Call
  • Find qualified instructors/trainers
    Through a turnkey program offered by AFAA/NASM, join thousands getting top talent. 100% free for qualifying facilities
  • Website and logo design to get noticed
    Comprehensive design solutions that will create the online impression you need
  • Tax preparation and bookkeeping services
    AFS has partnered with JETRO and Associates, a cloud based CPA firm for all your back-end business needs
  • Software & technology to stay organized and grow
    Discounts from MINDBODY, EZFacility, OneFitStop, ZipWhip and more


Want to see how AFS can save you thousands of dollars each year? Use our tool to Calculate Your Savings